47 applicants

Company

Qrvey · 1 day ago

Senior Manager, Content Marketing (Contract) - Austin, TX or Washington, DC

United States

Contract

Remote

Senior Level, Lead/Staff

$75/hr - $85/hr

8+ years exp

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AnalyticsBig Data

Growth Opportunities

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Responsibilities

Create and execute a comprehensive content strategy aligned to meet our demand generation objectives

Lead the development of high-quality content for organic and paid channels, including blog posts, whitepapers/ebooks, guides, thought leadership articles, case studies, website landing pages, webinar presentations, and other long form and short form content

Develop a derivative content plan to promote across channels (paid and unpaid)

Collaborate closely with the social media marketing manager on content distribution

Work with third party vendors to keep content projects on time and within budget

Report weekly on content development progress and performance – inform the revenue team which content is driving SQLs

Identify SEO opportunities to boost organic search rankings

Report monthly on Organic web traffic – discuss the impact of our SEO efforts on improving our organic rankings, traffic, and conversions

Manage the content development process that fuels Qrvey’s video series and introduce ideas for additional video series that will resonate with our audience

Encourage and enable the distribution of content to prospects and customers through sales and customer success teams

Generate content to help position Qrvey executives as thought leaders in the analytics industry

Develop product marketing assets as needed

Fuel our content engine by staying locked in on industry trends, customer needs, and competitor activity

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content MarketingB2B MarketingSEO PrinciplesMarketing WritingFreelancer ManagementProject ManagementVideo EditingCanvaAdobe CCWordPress AdminStartup Experience

Required

Bachelor's degree in Marketing and/or Communications

Proven experience in content marketing within a B2B software or technology company

A strong understanding of the pipeline and the role content plays in pipeline generation

Experience managing freelancers, agencies, and contract writers

Ability to effectively communicate projects and deliverables with vendors to meet deadlines

Experience simplifying complex topics and translating into impactful messaging

Demonstrated ability to create compelling, persona-focused content that drives engagement and conversion

Proven experience developing content with SEO principles and best practices at the forefront

Experience updating old content with SEO best practices as a method to boost rankings

Experience ideating webinar topics and working with SMEs to develop webinar content

Skilled at repurposing existing content

Experience developing product marketing collateral, including competitive, sales enablement and bottom of the funnel content

Exceptional marketing writing and editing skills: you know how to write copy that converts, you have an incredible eye for detail, and a strong command of grammar and style

Strong analytical skills, with the ability to interpret data and metrics to inform content strategy

Strong project management and organizational skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment (We use Monday.com)

Creative and strategic, capable of generating innovative content ideas aligned with business objectives

A passion for problem solving

Collaborative team player