Fanatics · 4 hours ago

Senior Manager, CRM & Growth

New York, NY

Full-time

Remote

Senior Level

$91K/yr - $162K/yr

6+ years exp

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Responsibilities

Help build and execute campaigns that deliver against cross sell goals, leveraging email, push and in-app messaging to convert existing Fanatics customers into sports betting customers.

Develop detailed campaign briefs that clearly communicate requirements, deliverables and success metrics and provide feedback and approval of assets in partnership with the creative team.

Regularly analyze campaign performance to identify opportunities to improve customer segmentation, communication strategy and channel utilization.

Help manage the marketing calendar, inclusive of promotions, brand campaigns and behavioral campaigns.

Partner with Retail, Sportsbook, iCasino product teams to optimize user marketing messages and offers between Fanatics products.

Identify testing opportunities and contribute to building a robust testing roadmap from planning and development through scaling the learning.

Work closely with the Free 2 Play team to create campaigns that promote and drive usage across various markets.

Must be open to occasional travel to Fanatics offices and other locations for conferences, events, meetings, and team-building activities.

Qualification

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CRMLifecycle marketingMulti-channel campaignsData analysisPassion for sports