Be an early applicantLess than 25 applicants

Company

DigiCert · 7 hours ago

Senior Manager, Demand Generation

United States

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

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Digital MediaSecurity

H1B Sponsor Likely

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Responsibilities

Develop and own the global revenue marketing strategy, including analyzing customer segments, market opportunities and sales data to develop high-impact campaigns that support the entire customer lifecycle and fuel our growth aspirations.

Establish and measure KPIs that support key sales metrics and effectively deploy marketing resources to maximize results.

Determine the ideal mix of digital marketing, ABM, content, events and other marketing programs to maximize our revenue within new and existing accounts.

Partner with sales and customer success to proactively identify cross-sell and up-sell opportunities and develop the right marketing plans to penetrate these accounts.

Work with sales leadership to ensure qualified leads are assigned, pursued and tracked through the sales funnel.

Collaborate with product marketing and management leaders to develop messaging and content that compels prospects early in their buyer journey and engages them throughout their lifecycle.

Build out the marketing operations infrastructure and tech stack to empower teams to deliver the right information at the right time to customers/prospects and make timely, metrics-driven decisions.

Lead external agencies responsible for digital marketing, events, campaigns, content, and marketing operations and analytics, and make recommendations on which resources to bring in house.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B demand generationSaaS experienceGo-to-market strategiesCybersecurity experienceData analysisMarketoSalesforceTeam management

Required

8+ years of B2B demand generation experience, including SaaS experience.

Extensive knowledge and experience in creating and executing go-to-market strategies that directly drive revenue growth.

Ability to collect and synthesize quantitative and qualitative data, recognize trends, measure performance and influence leaders based on data analysis.

Outstanding problem solver that can work through highly ambiguous challenges.

Excellent communication and presentation skills that can be adapted for audiences at all levels across the organization.

Understands how to leverage digital tools, such as Marketo, Salesforce and 6Sense, to deploy marketing campaigns.

Experience managing a team of both direct and indirect reports and demonstrated experience achieving results through others.

Strong influencing, negotiation and facilitation skills with the ability to foster and maintain collaborative relationships with sales teams, customers, peers and senior leadership.

Preferred

Bonus if you have cybersecurity experience.

Benefits

Generous time off policies

Top shelf benefits

Education, wellness and lifestyle support

Company

DigiCert

DigiCert is a technology company focused on digital security.

Founded in 2003

Lindon, Utah, USA

1001-5000 employees

http://www.digicert.com/

H1B Sponsorship

DigiCert has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (9)

2022 (11)

2021 (17)

2020 (7)