Restaurant365 · 1 day ago

Senior Manager, Digital Advertising

United States

Full-time

Remote

Senior Level, Lead/Staff

$140K/yr - $170K/yr

8+ years exp

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Responsibilities

Create and execute Digital Marketing Campaigns: Responsible for ideation, execution, and reporting for all paid media campaigns including Google, Bing, LinkedIn, Facebook, Instagram YouTube, TikTok, and other digital channels

Growth Experiments: Implement a process to ideate, prioritize, and execute ongoing growth experiments with the goal of both discovering new tactics and optimizing existing programs.

Conversion Rate Optimization: Become the marketing expert on the marketing and sales funnel, keep track of conversion rates between stages, and launch CRO experiments to drive more MQLs more efficiently

Strategize, execute, and optimize an ABM strategy: develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and executing

ABM Technology Management: Work closely with marketing ops and business ops to support and implement high-performance ABM marketing tools and integrations

Lead Acquisition and Nurturing: Develop strategies for both acquiring and nurturing leads that drive awareness, consideration and purchase intent across all channels including email, webinars, paid programs, content syndication, and virtual events

Cross Functional Collaboration: Become the go-to growth expert with stakeholders from sales, product, and partnerships and proactively partner with our sales team to ensure seamless interactions for prospects after marketing hands off leads to sales

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingDemand GenerationConversion Rate OptimizationAccount-Based MarketingMarketing Technology ManagementLead AcquisitionLead NurturingStakeholder ManagementOrganization & PlanningCross Functional Collaboration

Required

8+ years of marketing experience, particularly in a demand generation or growth related role at a B2B SaaS company

Expert level skills and strategy running and optimizing paid search and digital marketing campaigns (Google, Bing, LinkedIn, Instagram, Facebook, YouTube, TikTok, etc.) to drive new marketing qualified leads and accounts to the sales team

Proficient at building a scalable process to organize demand generation campaigns across multiple channels

Always follow through on executing experiments with cross-functional stakeholders

Able to evaluate results of experiments and determine appropriate action

Constantly thinking of new ideas to test

Communicate experiment results and recommendations to stakeholders

Able to change directions quickly according to results of experiments

Excellent at communicating and partnering with senior leadership and stakeholders at all levels across the organization

Occasional travel may be required