Trax Retail · 19 hours ago

Senior Manager, Digital Marketing

United States

Full-time

Remote

Senior Level

7+ years exp

Maximize your interview chances

AnalyticsArtificial Intelligence (AI)

Insider Connection @Trax Retail

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Serve as the website owner, setting direction and strategy for Trax’s website properties (corporate, Shopkick and regional sites), including ongoing updates, maintenance, recommendations, A/B testing, and overall performance.

Lead, develop, and execute a comprehensive SEO strategy, working with external agency to support SEO, across global sites.

Establish, manage and execute all paid media strategy, maintaining consistent branding and generate new leads, across various channels (LinkedIn, Meta, out-of-home, Reddit, G2, various publications, etc.), including creative concepting, copywriting, audience targeting, etc.

Experiment with and establish new distribution channels and media to distribute and amplify content and thought leadership.

Create and execute content strategy that aligns to paid media, website and SEO needs.

Develop email workflows for lead generation, re-targeting, nurturing targets.

Track, measure, and analyze all global digital initiatives - including traffic, engagement, and conversion metrics - to report on marketing ROI.

Collaborate with sales organization to understand target audiences, messaging and ABM accounts to advertise and market.

Responsible for tracking, analyzing and reporting on lead generation efforts from website and digital properties.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingSEO StrategyPaid Advertising ManagementWebsite OptimizationContent StrategyEmail WorkflowsGoogle AnalyticsWordPressSalesforceA/B TestingUser Experience TestingMatrixed CommunicationLead Generation