Logically · 8 hours ago

Senior Manager, Field and Partner Marketing

Dublin, OH

Full-time

Remote

Mid, Senior Level, Lead/Staff

3+ years exp

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Responsibilities

Create and manage lead-generating campaigns for partner initiatives, including co-branded content, webinars, and industry events.

Lead event planning and execution, covering strategy, messaging, materials, contracts, vendor relations, registration, scheduling, staffing, on-site production, and logistics.

Conduct post-event and campaign evaluations with ROI analysis; share insights and recommendations with sales and marketing.

Maintain event and campaign documentation, including budgets, calendars, checklists, and run-of-shows.

Allocate resources effectively for partner marketing activities within budget.

Collaborate with product, sales, and marketing to develop aligned strategies that support business goals.

Track and report campaign outcomes and performance metrics to stakeholders.

Develop and manage marketing assets, such as presentations and written materials, for partner and field use.

Advocate for partner needs with internal teams to enhance support and outcomes.

Ensure compliance with policies and budget limits while maximizing co-marketing funds.

Align marketing programs to target high-potential accounts and expansion opportunities.

Provide clear reporting and updates to internal and external stakeholders.

Support special projects as requested by leadership.

Travel up to 20-30% to support on-site event management and partner engagement.

Qualification

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MarketingProject ManagementSalesforceApolloHubSpotData AnalyticsEvent PlanningBusiness-to-Business MarketingSoftware MarketingHardware MarketingBudget Management