Keyfactor · 3 days ago

Senior Manager, Global Campaigns & ABM

United States

Full-time

Remote

Senior Level, Lead/Staff

5+ years exp

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Enterprise SoftwareIdentity Management

Growth Opportunities

No H1B

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Responsibilities

Global Campaign Strategy: Lead the creation of global campaign strategies, focusing on personas, buyer’s journey mapping, target account selection, offers, and nurture strategies to drive lead conversion and engagement.

ABX Program Development: Develop and execute tailored ABX programs that engage specific target segments, driving meaningful interactions and pipeline growth across new and existing customers

Cross-Functional Collaboration: Partner with product marketing, sales, field marketing, and RevOps to align campaign efforts with audience needs and market drivers

Multi-Channel Execution: Oversee the deployment of integrated campaigns across digital, social, email, and web ensuring consistent messaging and a cohesive experience for target accounts.

Data-Driven Optimization: Work closely with the Marketing Ops and RevOps to analyze and optimize campaign performance

Reporting & Insights: Provide detailed performance reports and strategic insights to marketing leadership, translating data into actionable recommendations for future campaign strategies.

Innovation & Testing: Drive testing and experimentation with new channels, technologies, and creative approaches to ensure that campaigns remain innovative and competitive.

Market Adaptation: Ensure global campaign consistency while adapting strategies to meet the needs of regional markets and account-specific opportunities.

Team Leadership: Mentor and develop a team of campaign managers and specialists

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B marketingCampaign managementABX/ABMDemand generationMarketing automation platformsCRM toolsABM SoftwareAnalytics toolsMulti-touch attribution modelsCross-functional collaborationProject management

Required

5-7 years of experience in B2B marketing, with a focus on campaign management, ABX/ABM, and demand generation

Proven track record in developing global campaign strategies and ABX programs that drive pipeline and revenue growth from both new and existing customers

Strong data-driven mindset with experience in analyzing campaign performance and optimizing strategies based on key metrics

Demonstrated ability to collaborate with stakeholders to drive integrated campaign success

Excellent project management skills, with the ability to coordinate multiple stakeholders and deliver complex campaigns on time and within budget

Hands-on experience with marketing automation platforms (e.g., HubSpot or Marketo), CRM tools (e.g., Salesforce), ABM Software (e.g. 6sense) and analytics tools

Strong ability to craft compelling narratives and present insights to senior leadership, translating complex data into clear, actionable strategies

Applicants must hold a permanent United States resident status