Be an early applicantLess than 25 applicants

Company

Ad Council · 7 hours ago

Senior Manager, Insights & Analytics (Contract Employee)

United States

Contract

Remote

Mid, Senior Level

$7,500/mo - $7,500/mo

4+ years exp

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Responsibilities

The design, development, implementation, and coordination of research projects. This includes rapid testing using online research platforms and working with third-party research suppliers to implement large-scale studies. Projects include:

Formative research on the campaign issue, audience, trusted messengers, existing programs, etc., using methods such as literature reviews, landscape reviews, expert interviews, ethnographies, desk research, and qualitative and quantitative consumer research.

Strategic and creative testing, such as qualitative and quantitative advertising effectiveness research.

Evaluation research, including the development and support of campaign evaluation plans, brand lift studies, and existing campaign tracking surveys (which monitor awareness, attitudes and behavior over time)

Writing surveys, discussion guides, etc., and programming (as needed for rapid testing research)

Drafting and distributing RFPs, awarding projects, and co-management and quality assurance of research with third-party vendors

Analyze data, develop captivating results presentations, identify key research insights, and translate them into recommendations for action and optimizations to:

Present internally and externally to clients and constituents.

Ensure they are translated into a compelling, integrated strategic brief and incorporated throughout the development of creative/resources.

Review campaign materials, as needed, to ensure data and audience insights are accurate and relevant.

Work with the Analytics team in capturing and reporting ongoing results to understand campaign performance.

Support key presentations and meetings with external agencies and partners, including updating slides and scheduling and meeting notes as needed.

Develop and maintain internal resources to track and communicate about research activities – including calendars, project timelines, KPI trackers, internal folders, and PowerPoint slides.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Quantitative researchQualitative researchMarket research methodologiesData analysisProject managementData visualizationSPSSMS OfficeDigital marketing metricsUser experience researchAsanaPassion for social causesCollaboration skills

Required

4+ years relevant job experience, specifically work in quantitative and qualitative research, including design, analysis and reporting.

Strong understanding of a wide range of qualitative and quantitative market research methodologies.

Strong analytical and project management skills.

Adept at identifying key actionable insights, data visualization (via Excel, PowerPoint) and communicating insights and implications (oral and written) to non-researchers.

Experience developing measurable objectives and key performance indicators to guide strategic briefs and program evaluation.

Experience with multicultural marketing campaigns and coordinating multicultural market research.

Comfortable juggling multiple tasks and managing productive relationships with agencies, vendors and internal staff. Ability to easily shift between strategy and execution across clients & campaigns quickly. Careful attention to detail.

Dedication to building an inclusive and equitable work environment.

Advanced proficiency with MS Office, especially PowerPoint and Excel.

Familiarity with basic statistics; experience with SPSS a plus.

Familiarity with digital marketing metrics, such as website analytics and social media analytics.

Ability to work East Coast hours.

Passion for working on social causes and/or having an impact in the mental health space; experience working on the topic of mental health is a plus.