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Company

ARS Pharmaceuticals, Inc. · 9 hours ago

Senior Manager, Marketing (Consumer)

United States

Full-time

Remote

Senior Level

$180K/yr - $195K/yr

7+ years exp

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Responsibilities

Execute comprehensive consumer marketing plan to drive customer awareness, acquisition, retention, and engagement to drive patients to get a prescription for neffy®, to carry it with them and use it as recommended.

This person will help direct the activities with ad agencies, media, and other partners to help develop strategies and execute the successful implementation of plans and influence multi-functional marketing partners.

Drive brand awareness and recognition through effective messaging, storytelling, and creative campaigns.

Collaborate with product management, sales, medical affairs, market access, training and other cross-functional teams supporting the commercial success of neffy® to align with business objectives.

Manage the execution of multi-channel marketing campaigns, that may include TV, digital marketing, email marketing, content marketing, and traditional advertising.

Work with the Sr. Director, Marketing (Consumer) to help develop the social media strategy, content development and execution (paid, organic), as well as social influencer strategy, content development and execution (contracting, paid/organic/UGC content).

Collaborate on campaign development and execution.

Manage neffy® consumer website updates, CRM program (pre & post Rx) strategy, content development and execution.

Responsibilities will include managing the execution of media budget to ensure optimal uptake and ROI, including monitoring and analyzing marketing campaign performance, track key performance indicators (KPIs), and make data-driven decisions to optimize marketing efforts and maximize ROI.

Stay abreast of industry trends, emerging technologies, and best practices in pharmaceutical consumer marketing to identify new opportunities for growth and innovation.

Build and maintain relationships with internal and external partners, agencies, and vendors to support marketing initiatives and ensure high-quality deliverables.

Ensures compliance with all applicable laws, regulations and regulatory guidelines governing commercial and scientific interactions.

This position requires work before or after normal working hours (8am – 5pm) during the work week and occasionally on weekends.

May be required to travel up to 25% of the time.

Assist with any other duties as assigned.

Qualification

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Brand Marketing ManagementOmni-Channel MarketingPharmaceutical MarketingContent DevelopmentSocial Media StrategyCampaign DevelopmentData-Driven Decision MakingProject ManagementAdvanced Degree (MS//MA)Relationship Building

Required

Help direct the activities with ad agencies, media, and other partners to help develop strategies and execute the successful implementation of plans and influence multi-functional marketing partners.

Drive brand awareness and recognition through effective messaging, storytelling, and creative campaigns.

Collaborate with product management, sales, medical affairs, market access, training and other cross-functional teams supporting the commercial success of neffy® to align with business objectives.

Manage the execution of multi-channel marketing campaigns, that may include TV, digital marketing, email marketing, content marketing, and traditional advertising.

Collaborate on campaign development and execution.

Manage neffy® consumer website updates, CRM program (pre & post Rx) strategy, content development and execution.

Manage the execution of media budget to ensure optimal uptake and ROI, including monitoring and analyzing marketing campaign performance, track key performance indicators (KPIs), and make data-driven decisions to optimize marketing efforts and maximize ROI.

Stay abreast of industry trends, emerging technologies, and best practices in pharmaceutical consumer marketing to identify new opportunities for growth and innovation.

Build and maintain relationships with internal and external partners, agencies, and vendors to support marketing initiatives and ensure high-quality deliverables.

Ensure compliance with all applicable laws, regulations and regulatory guidelines governing commercial and scientific interactions.

This position requires work before or after normal working hours (8am – 5pm) during the work week and occasionally on weekends.

May be required to travel up to 25% of the time.

Assist with any other duties as assigned.

A strong portfolio and a proven track record of delivering high-quality content and brand performance at scale in the pharmaceutical industry.

A self-starter with strong organization skills who is comfortable with defining goals, success factors, and key metrics for programs, and delivering against them in a fast-paced and dynamic environment.

A strong, clear, simple and compelling communicator (verbal and written).

Highly collaborative with the affinity to build relationships across teams, including vendors, business managers, and external partners.