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Company

Babylist · 16 hours ago

Senior Manager, Partnerships

United States

Full-time

Remote

Senior Level, Lead/Staff

$116K/yr - $174K/yr

10+ years exp

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BabyE-Commerce

Growth Opportunities

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Responsibilities

Drive business growth and solidify Babylist's presence within the Retail sector, focusing on CPG distribution and sales strategies.

Bring an understanding of the evolving needs of both retailers and the CPG brands they carry.

Enable Babylist to become a go-to partner for developing innovative promotional and distribution plans.

Leverage Babylist’s unique value proposition to deepen partnerships with key retailers.

Unlock new business opportunities through business development work focused on retailer-funded and shopper-marketing funded initiatives.

Identify and capitalize on untapped opportunities within retailer and CPG relationships to grow new distribution channels and promotional campaigns.

Foster a deep understanding of the business models and decision-making processes of retailers and the brands they work with.

Partner closely with retailers to uncover their promotional goals and align these objectives with CPG brands looking to activate targeted campaigns.

Represent Babylist’s portfolio of products and services, showcasing our value proposition to both retail and CPG stakeholders.

Spearhead Babylist’s efforts to grow our advertising solutions footprint within the Retail and CPG industries.

Leverage deep media expertise and knowledge of CPG shopper marketing to build and strengthen relationships with retailers and brands.

Identify and unlock retailer-funded promotional opportunities to drive mutual growth for retailers and CPG brands.

Cultivate deeper relationships with retailers to position Babylist as a key partner.

Craft compelling ideas, proposals, and pitch materials to secure and grow partnerships.

Serve as a strategic consultant to partners, understanding their needs and how Babylist can deliver value.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

AdvertisingStrategic PartnershipsMedia SalesRetail MediaCPG Shopper MarketingBusiness DevelopmentDigital MediaRetail RelationshipsBranded ContentProposal CraftingStakeholder Management

Required

At least 10 years of experience with a majority of that time focused on advertising, strategic partnerships, and/or media sales, particularly within the Retail and CPG spaces

Deep, proven expertise in both retail media and CPG shopper marketing, including a thorough understanding of how retailers function, make decisions, and budget alongside the brands they carry

A strategic partner to both internal and external stakeholders, with the ability to create win-win relationships

Proven experience working with retail and CPG brands to leverage publisher and platform capabilities to drive brand awareness, consideration, intent, and purchase

Background in media partnerships, branded content, and/or shopper marketing

An expert in digital media, shopper marketing, and retail relationships

A seasoned business developer who can adapt your approach based on client needs and opportunities

A collaborative team player who works toward achieving company goals.