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Company

Litmos · 5 hours ago

Senior Manager, Product Marketing

Atlanta, GA

Full-time

Remote

Senior Level

$155K/yr - $175K/yr

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Responsibilities

Gather market research to understand buyer needs, preferences, and behaviors.

Analyze competitive products and industry trends to identify opportunities for differentiation and growth. Develop competitive battlecards to support sales efforts.

Work closely with analyst relations on review submission process (Forrester Wave, Fosway 9-Grid, Talented Learning Solution Fit, Brandon Hall Group Excellence, etc.). Gather feedback from analysts on positioning, product, and market trends.

Develop product positioning strategies that appeal to specific buyer personas.

Create clear, compelling messaging that highlight Litmos' unique value proposition to our target audience.

Ensure consistency of messaging across all marketing channels (website, social media, advertising, etc.).

Working closely with the product management and sales enablement teams, support GTM including positioning, messaging, collateral, website copy, etc.

Coordinate cross-functional teams, including product management, sales, and customer success, to ensure a seamless product launch.

Collaborate with the sales team to equip them with the resources necessary to sell the product effectively

Develop sales collateral such as sales pitch presentations, one-pagers, datasheets.

Collaborate with content marketing on content that drives awareness and demand for the product (e.g., blog posts, videos, whitepapers, webinars, etc.).

Support customer marketing in product release webinars, release notes, etc.

Collaborate with the content, digital marketing, and creative teams to ensure a consistent solution voice and experience across all channels.

Gather and analyze customer feedback, working with customer success teams to identify pain points and areas for improvement.

Gather and analyze closed lost data to improve top-of-funnel messaging and programs

Continuously refine marketing strategies based on customer feedback, sales data, and product performance.

Use analytics tools to track KPIs (e.g., bookings growth, customer acquisition cost, customer lifetime value) and adjust strategies as needed.

Report on the success of product marketing initiatives to key stakeholders.

Support product lifecycle management activities, including product updates, revisions, and discontinuations.

Ensure that marketing strategies evolve with the product's life cycle, from launch to maturity and through phase-out if applicable.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingB2B SaaSMarketing AutomationCRM (Salesforce)Customer InsightsProject ManagementContent CreationMarket ResearchCompetitive AnalysisSales EnablementMetricsVideo PlatformsDesign (Canva)ABM (6Sense)Customer Feedback Analysis

Required

Bachelor's degree in marketing, business, or a related field.

In-depth experience in product marketing or product management in B2B SaaS.

Strong communication skills.

Ability to craft clear, concise, persuasive messaging, both written and verbal.

Ability to deliver effective and concise messaging across mediums: written, video, presentations, etc.

Effectively collaborate across functional teams.

Proficiency with marketing automation (Pardot, Marketo, or Hubspot), CRM (Salesforce), design (Canva), ABM (6Sense), analytics and video (Consensus) platforms.

Ability to understand and adapt to market conditions, customer needs, and competitor actions.

Strong organizational and project management skills, with the ability to juggle multiple initiatives and deadlines.

Deep understanding of customer pain points, needs, and preferences to guide product and marketing strategies.

Ability to balance creativity in campaign design with data-driven decision-making.