Athletic Greens · 3 hours ago
Senior Manager, Retention Marketing
Remote - US
Full-time
Remote
Senior Level
$110K/yr - $135K/yr
5+ years exp
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Responsibilities
Oversee the development and execution of our email/SMS marketing flows and campaigns, ensuring alignment with overarching retention objectives while continuously optimizing performance.
Drive personalization by leveraging segmentation data and insights, delivering content that resonates with customer segments.
Take abstract ideas and develop strategic briefs to deploy initiatives across owned channels to drive business impact efficiently.
Collaborate with Customer Insights to gain a deep understanding of the customer journey, leveraging insights to inform strategic decision-making and enhance overall retention efforts.
Own and manage multiple verticals within the customer journey and drive decision-making.
Report growth results regularly to the broader team, using insights to optimize performance and identify growth opportunities continually.
Refine our A/B testing process to enhance the effectiveness of retention marketing efforts; drive continuous improvement of LTV and maximize customer engagement.
Partner closely with the Brand and Creative team to elevate content quality across marketing channels, ensuring consistency and relevance in messaging.
Deploy automation tools and processes where applicable to streamline workflows and scale the impact of ad-hoc initiatives, optimizing efficiency without sacrificing effectiveness.
Own third-party vendor relationships and nurture the partnership to help improve current programs and identify areas of opportunity.
Consistently analyze retention data and look for ways to improve LTV.
Qualification
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Required
5-7 years of growth marketing or related experience.
Bachelor's degree in marketing, business or related field.
Experience leading loyalty-focused marketing programs.
The ability to thrive in a fast-paced environment.
Strong attention to detail and a proven ability to manage multiple work streams at once.
Proven experience running highly effective digital marketing programs and strategies.
Demonstrated experience with complex data, data analysis, measurement, reporting, and hands-on use of data analytics tools.
Experience working with high-performing, cross-functional teams and senior leaders.
Strong interpersonal, written communication, and organizational skills.
Must have familiarity with Klaviyo or equivalent software.
Preferred
Subscription and/or high-growth experience is preferred but not required.
A full life outside of work with personal passions and hobbies!
Benefits
Paid holidays
Company-wide mental health days
Truly! unlimited PTO
In-person team meetups for optimal collaboration, team building and accelerating productivity
A monthly subscription to AG1 and access to branded swag
Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members
Company
Athletic Greens
Athletic Greens is a global health company empowering people to take ownership of their health through Foundational Nutrition.
201-500 employees
H1B Sponsorship
Athletic Greens has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
Funding
Current Stage
Growth StageTotal Funding
$115MKey Investors
Alpha Wave GlobalSC.Holdings
2022-01-25Series Unknown· $115M
2021-07-21Angel· undefined
Leadership Team
Kat Cole
Chief Executive Officer and Board of Directors
Chris Ashenden
Founder
Recent News
2024-11-19
2024-05-24
Company data provided by crunchbase
