Curology · 1 day ago

Senior Manager, Social & Influencer Marketing

United States

Full-time

Remote

Mid, Senior Level

$120K/yr - $160K/yr

5+ years exp

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BeautyConsumer Goods

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Responsibilities

Design and execute a channel strategy that sets our brands apart, threading together organic social media, influencer marketing, and PR to elevate brand visibility, engagement and conversion

Lead the planning and execution of channel-specific initiatives, ensuring they are built from our brand values while driving performance to achieve goals

Define clear goals and key performance metrics to maximize impact and return on investment

Collaborate with internal team and external partners to build comprehensive influencer and organic social strategies and integrated marketing plans/calendars

Set a high standard for quality, authenticity, and impact, while balancing brand strategy and message

Stay ahead of the curve in our fast-moving industry, harnessing emerging trends and consumer insights to inform channel strategy and inspire innovation in communications and content creation and engagement

Manage budgets, ensuring effective allocation of resources to maximize ROI

Coach and guide team, fostering a collaborative and high-performing team environment

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Influencer MarketingSocial Media ManagementPublic RelationsContent MarketingTeam ManagementSocial Media Analytics Tools

Required

5+ years of experience in brand communications, social media management, and/or public relations with a proven track record of success in a fast-paced environment

1-2 years of experience in people management & developing high performing teams

Excellent written and verbal communication skills, with a keen eye for detail and creativity in storytelling

Deep understanding of social media platforms, trends, and best practices, with experience in developing and executing successful social media campaigns

Knowledge of PR strategies and tactics and content marketing to appropriately amplify

Demonstrated experience in influencer marketing, including setting comprehensive strategies with clear KPIs for success

Analytical mindset with proficiency in social media analytics tools and reporting metrics

Proactive problem-solving skills and the ability to thrive in a dynamic environment