Nutrafol · 2 days ago

Senior Manager, Amazon Onsite Marketing and Media

United States

Full-time

Remote

Senior Level

$125K/yr - $145K/yr

4+ years exp

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BiotechnologyConsumer Goods

Comp. & Benefits

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Responsibilities

Own execution of strategies for attracting and acquiring new customers on Amazon, in order to meet KPIs & maximize ROI.

Implement media campaigns, monitor activity against budgets, and track performance to increase new customer entry, improve retention rate, and reduce churn.

Leverage data to provide performance reporting, conduct in-depth analysis, and derive actionable insights to inform optimization strategies for enhanced performance.

Drive execution of analytics projects and creative asset development to enhance indexing, rank, and run rates of paid efforts, for brand growth and visibility on Amazon.

Identify and execute against learning objectives to drive continuous performance improvements through testing, analysis, and reporting.

Develop and manage communications with external agency partners and cross-functional teams to drive highly incremental return.

Collaborate with cross-functional teams to deliver on marketing initiatives with focus on Amazon best practices, guidelines, and key learnings.

Qualification

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Programmatic AdvertisingContent DevelopmentAnalytics ToolsShopper InsightsData-Driven PlanningOptimizationMedia Budget ManagementROI OptimizationAmazon MarketingRetail EcommerceAdvertising Best PracticesBusiness JudgmentProblem-SolvingAttention to Detail