200+ applicants
This job has closed.
Fanatics · 2 days ago
Senior Manager, Brand Marketing
Los Angeles, CA
Full-time
Onsite
Senior Level
$138K/yr - $173K/yr
5+ years exp
Wonder how qualified you are to the job?
Maximize your interview chanceseSportsManufacturing
Insider Connection @Fanatics
Responsibilities
Brand Strategy Development: Formulate comprehensive brand strategies that align with Fanatics Live's vision and marketing objectives. Collaborate with cross-functional teams to ensure brand consistency across all touchpoints.
Brand Activations and Consumer Experiences: Conceptualize and execute engaging brand activations and consumer experiences that leave a lasting impression. Collaborate with event planners, agencies, and vendors to bring these experiences to life.
Branded Campaign Implementation: Oversee the end-to-end implementation of branded campaigns, from planning to execution. Monitor campaign performance and make data-driven decisions to optimize results.
Influencer and Creator Management: Identify and engage with influencers and content creators to amplify brand messaging. Build and maintain strong relationships with influencers to foster brand advocacy and collaborations.
Event Activation and Execution: Take charge of planning and executing events that align with Fanatics Collect’s identity and objectives.
Cross-Functional Collaboration: Collaborate with internal teams, including marketing, sales, design, and product, to ensure cohesive brand messaging and alignment of initiatives.
Market Research and Analysis: Conduct market research and competitor analysis to identify opportunities and stay ahead of industry trends. Use insights to develop strategies that capitalize on market dynamics.
Budget Management: Responsible for managing the marketing budget related to brand activations, campaigns, and events, ensuring efficient allocation of resources.
Performance Tracking and Reporting: Utilize various analytics tools to measure the success of marketing efforts and provide regular reports to stakeholders, highlighting key performance metrics and actionable insights.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
At least 5 years of experience in marketing, with a focus on brand management in sports and technology sectors.
Proven experience in creating successful brand activations and memorable consumer experiences.
Demonstrated expertise in developing and executing creative and effective brand and content strategies.
Strong understanding of consumer behavior and market dynamics in the sports and tech industries.
Excellent project management skills with the ability to handle multiple projects simultaneously.
Track record in influencer and creator management, with the ability to build and nurture relationships.
Event planning and execution experience, with a keen eye for detail and flawless execution.
Analytical mindset with the ability to derive actionable insights from marketing data.
Strong leadership and interpersonal skills to collaborate effectively with cross-functional teams.
Exceptional written and verbal communication skills.
Passion for collecting, sports, and technology and a keen interest in industry trends.
Preferred
MBA
Experience in brand management within the sports industry
Experience in brand management within the technology industry
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10,001+ employees
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
CEO Fanatics Vertical Brands
Michael Mahan
CEO
Recent News
Globe Newswire
2024-05-29
SocalTech
2024-05-13
Company data provided by crunchbase
