Be an early applicantLess than 25 applicants
This job has closed.
Western Union · 2 days ago
Senior Manager, Data Strategy and Technology
New York, NY
Full-time
Hybrid
Senior Level
$119K/yr - $198K/yr
7+ years exp
Wonder how qualified you are to the job?
Maximize your interview chancesFinancial ExchangesFinancial Services
Insider Connection @Western Union
Responsibilities
Focus on the continued implementation of a commercially focused data strategy measured against tangible business outcomes and timeframes.
Further build out critical capabilities within Western Union’s current data function.
Work with the business and Engineering team to understand data and analytical needs and further develop solutions to meet those needs. Implement processes and help to lead change management efforts to enable the organization to operate more efficiently.
Drive data analytics in support of business enablement that captures the value of data as a competitive advantage.
Defines database data capture requirements with cross-functional touch points
External data integrations
Drive data governance processes including accountability for data accuracy, agreeing and instituting data definitions, and documenting data lineage, and implementing data quality rules.
Responsibilities include data collection, analysis, creation of presentations, and addressing questions from members of senior management
Brand mapping/hierarchy, metadata taxonomy, cataloging, and classification
Oversees master data and meta data management
Own and manage the relationship with WU's CDP provider, and its relationships with third party data vendors
Support the team’s high profile client base that includes sales, acquisitions, and strategy teams through data management and storytelling
Accountable for successful trafficking, optimization, and delivery of audience extension campaigns
Educate Account Executives on the evolving landscape of Programmatic and Audience Sales
Lead Marketing’s commitment to “at risk” needs, delivering quality external traffic to meet Advertising’s impression goals
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
7+ years in ad product role with technical skillset. Work collaboratively with technology department
Bachelor’s degree or equivalent experience in computer science, engineering, or a related field
Experience in owning audience segmentations creation and advancement
Knowledgeable about AdTech, MarTech, Programmatic media, digital and omni-channel marketing, and personalization
Exceptional operational skills, including experience in gathering product requirements from sales, ad-ops, tech, legal and other related stakeholders
Experience driving incremental revenue by using 1st party data to target 3rd party inventory
Recent experience in developing business intelligence operations from scratch and overcoming challenges such as data ingestion and normalization in tools such as Tableau, Power BI, Google Data Studio, etc.
Expert consumer of analytical tools and statistical models, with ability to translate into business and go-to-market strategies
High proficiency with GAM/DFP, SSPs (e.g., Google Ad, Index Exchange), Excel, SQL, and data-visualization tools such as Tableau
Working knowledge of DSPs (e.g., DV360, TTD, Criteo)
Ability to manage multiple clients and projects simultaneously in a fast-paced environment.
Ownership mindset with propensity for finding unique solutions to business and operational challenges
Excellent verbal and written communication skills and ability to explain technical complexity in a lament term
Benefits
Short-term incentives
Multiple health insurance options
Accident and life insurance
Access to best-in-class development platforms
Family First Program
Flexible Time Off
Medical, Dental and Life Insurance
Student Loan Repayment Program
Tuition Assistance Program
Parental Leave
Company
Western Union
Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world.
5,001-10,000 employees
H1B Sponsorship
Western Union has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (73)
2022 (82)
2021 (55)
2020 (129)
Funding
Current Stage
Public CompanyTotal Funding
unknown2012-05-30IPO· bmv:WU
Leadership Team
Hikmet Ersek
President, Chief Executive Officer and Director
John Dyer
SVP and Head of Global Operations
Recent News
2024-06-05
2024-06-02
2024-05-31
Company data provided by crunchbase
