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Company

Original Job Post

Repligen Corporation · 2 days ago

Senior Manager, Digital Marketing

United States

Full-time

Remote

Senior Level

$138K/yr - $152K/yr

8+ years exp

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Responsibilities

Develop and execute comprehensive digital marketing strategies aligned with organizational goals.

Collaborate with cross-functional teams (sales, IT, marketing) to achieve marketing objectives.

Integrate digital marketing efforts with sales processes for seamless lead management and conversion.

Stay current with industry trends and emerging technologies.

Enhance operational efficiency and campaign effectiveness.

Ensure compliance with marketing regulations (CCPA, CAN-SPAM, GDPR).

Drive marketing automation workflows, lead nurturing programs, and drip campaigns.

Utilize data-driven insights for continuous optimization.

Lead cross-functional meetings and collaborate with international teams and third-party providers.

Develop ABM strategies targeting high-value accounts.

Manage email marketing campaigns and social media content.

Oversee PPC ad campaigns and webinar scheduling.

Generate comprehensive performance reports and provide actionable insights.

Oversee data management and integration using tools like Salesforce, Pardot, ZoomInfo, and Global Data.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital marketingCRMSalesforceMarketing automationEmail marketingSocial mediaWebinar managementMarketing operationsABM strategiesSegmentation techniquesEmerging marketing channelsMarketing regulationsThird-party providersCollaborationAnalyticalProject management

Required

Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.

8-10 years of experience in digital marketing, focusing on CRM (Salesforce), marketing automation, email marketing, social media, webinar management, and marketing operations.

Proven track record of successful digital marketing strategies.

Strong experience with Salesforce CRM and Pardot (or similar) marketing automation.

Ability to lead cross-functional teams and collaborate effectively.

Excellent analytical skills and ability to provide actionable insights.

Experience with ABM strategies and advanced segmentation techniques.

Strong project management skills and ability to manage multiple projects.

Familiarity with emerging marketing channels and technologies.

Understanding of marketing regulations and best practices.

Experience working with international teams and third-party providers.

Preferred

Master’s degree in Marketing, Business, or related field.

Benefits

Paid time off

Health/dental/vision

Retirement benefits

Flexible spending accounts

Company

Repligen Corporation

FRAUD ALERT: Please take note that it has come to our attention that individuals purporting to work for Repligen are reaching out to prospective job applicants using fraudulent email addresses.

Founded in 1981

Waltham, Massachusetts, USA

1,001-5,000 employees

http://www.repligen.com

H1B Sponsorship

Repligen Corporation has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (1)

2022 (5)

2021 (1)

2020 (2)