200+ applicants
Babylist · 2 days ago
Senior Manager, Marketing Analytics
United States
Full-time
Remote
Senior Level
$171K/yr - $256K/yr
4+ years exp
Wonder how qualified you are to the job?
Maximize your interview chancesBabyE-Commerce
Hiring Manager
Kristin Phillips
Insider Connection @Babylist
Responsibilities
Define, build, and maintain a high-performance, results-driven, and collaborative culture aligned with Babylist's core values.
Develop and own a roadmap for all marketing data and analytics needs, inclusive of strategic initiatives and tactical needs to scale marketing analytics along with Babylist’s growth.
Partner with key stakeholders in performance marketing and finance to plan and forecast spend and KPI growth.
Own proactive and ongoing performance analysis & strategic recommendations for media spend and optimizations.
Monitor and proactively troubleshoot any issues across the marketing funnel & provide data-backed recommendations that help solve.
Empower and inspire your team to achieve their highest potential. Play the key role in onboarding and mentoring your team.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
4+ years of proven track record in partnering with marketing teams through analytical capabilities
Experience in optimizing marketing spend with $XXM annual performance marketing budgets
Collaboration with FP&A on financial planning and forecasting
Deep experience in specific areas like incrementality, leveraging LTV, Media Mix Modeling, LC vs. MTA
Understanding of data systems and technology needed for the role
Experience in leading high functioning teams and building data culture
Experience in leading teams through growth and change
Experience in hiring, developing talent, and giving feedback
Exceptional communication and presentation skills
Comfortable interacting at all levels of senior management
Experience with Sigma, Indicative, Hex, Google Analytics, Rockerbox, dbt + Snowflake, Segment
Preferred
Experience working in a high growth environment
Experience in leveraging LTV, CAC, MTA in a meaningful way
Experience in forecasting accurate acquisition goals
Experience in on-boarding and mentoring teams
Experience in strategic initiatives and tactical needs to scale marketing analytics
Benefits
Equity
Bonus
Company paid health, dental and vision insurance
401(k) matching
Flexible spending account
Paid leave (including PTO and parental leave)
Company
Babylist
Babylist is the leading marketplace and commerce destination for baby
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$40.65MKey Investors
Norwest Venture Partners
2021-11-04Series C· $40M
2018-02-15Series Unknown· Undisclosed
2013-06-25Seed· $0.65M
Leadership Team
Natalie Gordon
Founder and CEO
Michelle Newbery
Chief Financial Officer
Recent News
2023-08-18
Business Journals
2023-02-15
Company data provided by crunchbase
