PowerSchool · 2 days ago

Senior Manager, Marketing Campaigns

United States

Full-time

Remote

Senior Level

$90K/yr - $135K/yr

5+ years exp

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Responsibilities

Devise integrated marketing campaigns with the goal of acquiring and retaining customers

Oversee the implementation, tracking and measurement of marketing campaigns across all channels including email, PPC, social, display, nurturing, retargeting, print and experiential

Brief and oversee the work of internal and external parties, such as designers, writers, presenters, who will deliver much of the campaign activity

Ensure Campaign Leads work within their given budget and manage any variations to budgets

Proofread content and ensure PowerSchool’s brand and identity is adhered to in campaigns and in all communication channels as needed

Oversee demand generation programs which meet goals for Marketing Qualified Leads, Opportunities, and Marketing Originated Pipeline

Forge a strong relationship with sales, product marketing, customer success including regular communication resulting in a unified campaign strategy driving qualified leads

Deliver regular reports of campaign results and work with the demand gen team to set overall strategy through analysis of historical data, product seasonality, and product launches

Forecast and present to senior management campaign performance and ROI

Collect and use data to inform new campaigns and the evaluation of existing campaigns

Understand and continue to learn current trends in marketing and how to apply them to PowerSchool demand gen strategies

Partner with product marketing and sales to create compelling content for outbound programs that solidifies PowerSchool’s leadership position and differentiates us in the marketplace

Qualification

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Demand genB2B experienceBuilding campaignsComplex product environmentSalesforce CRMMarketoSales experienceEducation industry experienceField best practicesPersonalization at scale communicationProject managementNumerical skills understanding of ABMCustomer acquisitionLead generationContentDisplay advertisingEmail marketing

Required

5-7 years of relevant marketing experience, preferably demand gen

Proven track record of success in marketing programs, B2B experience preferred

Experience building and developing campaigns in a complex product environment

Salesforce CRM, 6sense, and Marketo experience strongly preferred

Excellent communication, project management, and numerical skills

Experience working directly with Sales or education industry

Strong understanding of ABM and field best practices re: personalization at scale, customer acquisition, lead generation, content, display advertising, email marketing