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Certinia · 2 days ago
Senior Manager, Marketing Operations
San Francisco, CA
Full-time
Onsite
Senior Level
5+ years exp
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Responsibilities
Own martech roadmap, integration and maintenance for all marketers to leverage
Create, analyze and optimize marketing automated processes to improve marketing efficiencies, cross-functional collaboration and campaign execution and performance
Create plans for lead lifecycle optimization and scalability
Develop and enrich contact database for accuracy and completeness, and ensure new leads are properly captured and routed
Oversee and improve lead and account scoring for funnel performance improvements
Monitor feedback from the marketing teams to improve process and promote efficiency
Identify, improve and communicate efficiencies across the marketing process
Manage Account-Based-Marketing (ABM) program execution from marketing technologies, ABM campaign execution and process definitions perspectives
Develop account intelligence, monitor lead activity, and engage with sales teams to ensure opportunities
Work with Marketing Analytics team to define and implement processes for reporting and analytics
Organize a regular cadence of cross-functional meetings and business reviews to achieve key results and update stakeholders on these
Own and ensure data compliance, including what and how to collect data and use of data, act as privacy council lead for Marketing (GDPR, CCPA, CASL)
Qualification
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Required
Bachelor’s degree in Business Administration, Marketing, or similar field
5-8 years of experience in Marketing Operations (or similar capacity) at a fast-growing B2B technology company
5+ years of experience in program management, project management, and process improvements for high tech companies
Technology experience: 2+ years directly managing and/or a power user of a Marketo instance or another marketing automation platform; preferably a Marketo Certified Expert
Moderate Salesforce CRM proficiency (Leads, Contacts, Accounts, Campaigns, Reports)
Experience with other marketing tools, preferably Engagio, Bombora, Vidyard, PathFactory, ZoomInfo, Drift
Hands-on experience with lead routing technologies (LeanData preferred)
Must have proven track record in technology integration, process and data management and cross-functional collaboration
Ability to convey complex ideas to audiences of varying expertise
Proven experience in designing and maintaining B2B lead lifecycle and lead scoring
Experience in database health management and data governance
Enjoys marketing-tech, innovative and emerging methodologies, and loves data
Business process and operations minded, great organizational skills, and extreme attention to detail
Can work collaboratively in a dynamic, fast-paced environment, serving as a cross-departmental marketing resource across multiple time zones
Self-starter with the ability to drive projects from inception to completion and lead cross-functional teams
Excellent verbal and written communication skills. Strong ability to think analytically and creatively; focus on process improvement
Preferred
Experience in B2B Account Based Marketing (ABM) strategies is a plus
Proficiency in Google Suite (Gmail, Google calendar, docs, sheets, slides) preferred
Company
Certinia
Certinia is the platform for services business, connecting everything from opportunity to renewal.
1,001-5,000 employees
Funding
Current Stage
Growth StageTotal Funding
$193.94MKey Investors
TCVAdvent InternationalSalesforce Ventures
2023-07-26Acquired· by Haveli Investments
2021-04-01Series Unknown· Undisclosed
2015-03-26Private Equity· $110M
Leadership Team
Scott Brown
President & CEO
Ravi Narula
CFO
Recent News
2024-05-05
2024-04-18
Company data provided by crunchbase
