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Company

Original Job Post

Golin · 2 days ago

Senior Manager, Paid Media

Dallas, TX

Full-time

Onsite

Senior Level

$70K/yr - $130K/yr

5+ years exp

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AdvertisingInformation Technology

Hiring Manager

Cindy-Lee Pijoos

Insider Connection @Golin

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Responsibilities

Strategize, execute and optimize paid media investments that drive business results for a premiere tech client.

Consistently evaluate and optimize channel health, updates and nuances of campaigns

Define and manage the execution of testing strategies for audiences, messaging and tactical approaches across campaigns

Help champion and advise fellow paid team members

Share paid media best practices with colleagues and clients

Manage paid advertising using measurement tools, integrating management and measurement across multiple channels and paid strategies

Lead successful digital communications and engagement campaigns with measurable results across paid digital touchpoints, including social, native, video, and influencer

Prepare media cost estimates and channel-specific targeting recommendations for campaigns and work with clients to secure budgets most appropriate for their paid media requirements

Assist in tracking client spend and agency revenue for paid media work in the Dallas office

Maintain close relationships with representatives from platforms that we regularly use to advertise on behalf of clients (e.g. Facebook, Twitter, LinkedIn) and leverage those relationships for unique client opportunities

Qualification

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Digital marketingAdvertisingSocial mediaAudience targetingData feedsPixel remarketingAd formatsCustom audiencesURL tracking codesBudget managementBusiness acumenDigital buying landscapeTrends analysisProblem-solvingLeadershipClient managementCross-functional skillsVerbal communicationWritten communicationPresentation skillsThirst for knowledge

Required

5+ years digital marketing or advertising experience

Thorough knowledge of the current and future social media universe including established and emerging channels (e.g., Facebook, Twitter, TikTok, YouTube, LinkedIn, Pinterest, Instagram, Snapchat)

Thorough understanding of the technical aspects of online marketing channels such as audience targeting, data feeds, pixel remarketing, platform-specific ad formats, custom audiences, URL tracking codes, etc. is necessary

Presentation and writing skills, leadership, client management, and cross-functional skills, budget management and business acumen are required

Understanding of digital and social media buying landscape and trends

Excellent verbal, written, presentation and problem-solving skills

A thirst for knowledge and a desire to constantly enhance your skill set

Company

Golin

Glassdoor

3.7

Golin offers businesses with technology solutions and insights that focus on connecting brands with their customers. It is a sub-organization of Interpublic Group.

Founded in 1956

Chicago, Illinois, USA

1,001-5,000 employees