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SimpliSafe · 2 days ago
Senior Manager, Retail Marketing
Boston, MA
Full-time
Hybrid
Senior Level
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Responsibilities
Build and manage annual marketing plans for the Retail Channel that deliver business goals, working closely with various cross-functional teams.
Lead the Retail GTM strategy and drive development and execution of all relevant deliverables. Translate objectives into strategic retail marketing programs that enhance customer acquisition goals.
Be the experience lead for our Amazon presence by ensuring our Brand Store, PDP pages, and media ads are optimized towards acquisition KPIs.
Leverage data-driven insights to inform retail marketing programs and activation strategies.
Partner closely and work collaboratively with internal cross-functional teams, including but not limited to product marketing, brand, design, and sales.
Drive the development of strong, compelling, and consumer-centric content that supports the brand and aligns with our mission.
Partner with Product Marketing to ensure flawless and timely execution of new products & services in the retail channel.
Demonstrate a deep understanding of our consumers and our brand in order to thoughtfully incorporate insights into everything we do across retail touchpoints.
Manage the department budget and analyze investments to ensure positive return on investment.
Lead & develop a high-performing team. Nurture key skills and capabilities within the team and foster career development that aligns with individual goals.
Fully own our trade show program inclusive of the booth development and build, event participation, staffing, and results reporting.
Qualification
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Required
Bachelor's degree in Marketing, Business, or related field
8+ years of experience in retail marketing, with a focus on digital and physical experiences
Experience leading a high-performing team
Proven track record of developing and executing successful marketing plans
Strong understanding of retail channel dynamics and customer acquisition strategies
Ability to leverage data-driven insights for marketing strategies
Experience working collaboratively with cross-functional teams
Excellent communication and presentation skills
Budget management experience
Experience in trade show program management
Customer-centric mindset
Ability to thrive in a fast-paced and dynamic environment
Preferred
Master's degree in Marketing or Business Administration
Experience in managing Amazon presence and optimizing Brand Store and PDP pages
Experience in product marketing
Experience in developing consumer-centric content
Experience in analyzing investments for return on investment
Experience in booth development and event participation
Experience in fostering career development within a team
Company
SimpliSafe
SimpliSafe is a home security company that designs, engineers, and sells cameras, smart lock, and wireless security alarm systems.
Founded in 2006
501-1,000 employees
H1B Sponsorship
SimpliSafe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (19)
2022 (17)
2021 (14)
2020 (7)
Funding
Current Stage
Late StageTotal Funding
$387MKey Investors
Sequoia Capital
2022-05-06Debt Financing· $200M
2021-04-12Private Equity· $130M
2018-06-29Acquired· by Hellman & Friedman
Leadership Team
Eleanor Laurans
Co-Founder
Rebecca Zavin
Chief Technology Officer
Recent News
2024-04-23
2024-04-23
Company data provided by crunchbase
