Crayon · 3 days ago

Senior Manager - Alliances Marketing

United States

Full-time

Remote

Senior Level

8+ years exp

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ComputerSoftware

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Hiring Manager

Alexandra Vinerean

Insider Connection @Crayon

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Responsibilities

Lead the development, creation, and coordination of alliance marketing programs in partnership with marketing and the alliance program leadership

Collaborate with the marketing team to prepare and execute integrated co-marketing initiatives, such as digital campaigns, webinars, content creation, press releases, alliance events, and funded campaigns, aimed at increasing awareness and generating new leads with Alliance partners

Partner with cross-functional teams to oversee and monitor funding prospects with Alliance partners

Work closely with Alliances counterparts to build relationships and proactively coordinate, communicate, and leverage opportunities available through Alliances partnerships

Track, assess, and present key metrics related to Alliances marketing initiatives

Qualification

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Technology Sector ExperienceSaaS Industry ExperienceMarketing Program DevelopmentMicrosoft ExpertiseAWS ExpertiseCo-Marketing Management

Required

Possess a bachelor’s degree in marketing communications or a similar field, combined with 8-10 years of hands-on experience in B2B marketing, communications, or similar client facing roles

Practical experience in the technology sector, ideally gained from a SaaS based company

Extensive expertise in developing and managing marketing programs with Microsoft and AWS

Proven track record in managing and evaluating co-marketing initiatives