27 applicants

Company

Mercury · 1 day ago

Senior Manager - Lifecycle Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff

$188K/yr - $235K/yr

8+ years exp

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H1B Sponsor Likely

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Responsibilities

Manage and develop a team of email / lifecycle marketers (currently a team of two, with 2+ open headcount in 2025) and agencies

Set the strategy across all areas of lifecycle marketing (email, push, SMS, in-app, direct mail), with the ability to be hands on when needed

Champion a work environment where your team feels comfortable with taking calculated risks, continuously experiment, iterate, and execute with urgency

Be extremely data driven and an expert at defining, setting, and reporting on full-funnel KPIs (working with the Data Science and finance teams)

Develop strong relationships with product, engineering, data science, and sales teams teams to collaborate on growth strategy and product adoption across the company

Be an important voice of the Growth Marketing team, understanding how to hit revenue goals while staying true to the brand and putting the customer first

Make strong, principled decisions and influence a broad cross-functional group to execute

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lifecycle MarketingData AnalysisTeam ManagementEmail MarketingB2C SaaS ExperienceB2B SaaS ExperienceSQLLookerHexMetabaseKPI ReportingCreative StrategyCross-functional CollaborationCustomer Focus

Required

8+ years of experience in lifecycle marketing, with at least 3+ years hiring and developing people

Hands-on proficiency with email as a channel. At Mercury, we expect managers to step in as ICs when needed and to be able to produce senior-level IC work.

Excellent technical and analytical skills with experience using tools like Looker, Hex, Metabase, or similar.

Hands-on familiarity with SQL is a strong plus.

Combined B2C and B2B SaaS experience is a strong plus. The ideal candidate has built and managed a lifecycle marketing program for both 'consumer' and 'enterprise'.

Benefits

Equity (stock options)

Benefits

Company

Mercury

Glassdoor

3.2

Mercury offers FDIC-insured accounts, virtual & physical debit cards, currency exchange, domestic, and international wires.

Founded in 2017

San Francisco, California, USA

501-1000 employees

https://mercury.com

H1B Sponsorship

Mercury has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (27)

2022 (24)

2021 (28)

2020 (85)