Resilinc · 16 hours ago
Senior Manager - Product Marketing (Enterprise SaaS Products)
United States
Full-time
Remote
Mid, Senior Level
4+ years exp
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Responsibilities
Conduct market research, competitive analysis, and customer segmentation to identify market opportunities, trends, and insights, informing product positioning, messaging, and pricing strategies.
Develop compelling value propositions, messaging frameworks, and positioning strategies that effectively differentiate our products in the market and resonate with target audiences and differentiate from competitors.
Gather and analyze customer feedback, market data, and performance metrics to continuously refine and optimize product marketing strategies, campaigns, and initiatives.
Collaborate with sales leadership to develop and deliver sales enablement programs, tools, and training materials that equip the sales team with the knowledge and resources needed to effectively sell our products.
Lead the development and execution of go-to-market plans for new product launches and feature releases, collaborating closely with cross-functional teams including product management, sales, client success, and marketing.
Support growth marketing to develop and execute campaigns to drive new client acquisition and customer lifecycle marketing.
Leveraging marketing and customer intelligence provide input to the product management roadmap to support product adoption, revenue growth, and market penetration.
In partnership with communications and growth marketing, drive the development of high-impact marketing collateral, sales enablement materials, and content assets (e.g., whitepapers, case studies, product videos) that support the buyer's journey and drive customer engagement and conversion.
Measure and report on the effectiveness and impact of product marketing initiatives and campaigns, Developing KPIs and leading indicators to adjust accordingly.
Lead the development of special reports to engage executives as part of the product offering.
Qualification
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Required
Bachelor's degree in marketing, business administration, or related field.
4+ years of experience in product marketing, product management, or related roles, including 2+ years’ experience in the software industry, with a strong preference for SaaS experience.
Proven track record of successfully launching and marketing enterprise software products, driving customer acquisition, and revenue growth.
Deep understanding of SaaS business models, market dynamics, and competitive landscape strongly preferred.
Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable strategies and plans.
Outstanding communication, writing, and presentation skills, with the ability to articulate complex concepts and ideas clearly and compellingly.
Leadership experience, with a demonstrated ability to build and lead high-performing teams in a fast-paced, entrepreneurial environment.
Ability to gather, analyze, and interpret data from various sources such as customer insights, market trends, sales data, and marketing metrics.
Ability to analyze complex data sets and deriving actionable insights, including statistical analysis, forecasting, ROI analysis, and other quantitative techniques to measure the effectiveness of marketing campaigns and drive strategic decisions.
Preferred
MBA or advanced degree is a plus.
Experience in supply chain risk management, or adjacent domains, strong preferred.
Benefits
Healthcare coverage
Participation in the employee stock option program
Retirement benefits
Paid time off
Learning and development opportunities
Company
Resilinc
Resilinc is a provider of supply chain resiliency solutions.
201-500 employees
H1B Sponsorship
Resilinc has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (2)
2020 (1)
Funding
Current Stage
Growth StageTotal Funding
$26MKey Investors
Vista Equity PartnersPartech
2023-05-05Private Equity
2017-11-26Series B· $15M
2017-01-30Series Unknown
Leadership Team
Bindiya Vakil
CEO & Founder
Chris Lanier
CTO
Recent News
GlobeNewswire News Room
2024-12-04
GlobeNewswire News Room
2024-10-31
2024-06-06
Company data provided by crunchbase
