BillionToOne · 19 hours ago

Senior Product Marketing Manager

Menlo Park, CA

Full-time

Hybrid

Senior Level

$150K/yr - $175K/yr

5+ years exp

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BiotechnologyGenetics

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Responsibilities

Product positioning, messaging, and execution: Collaborate cross-functionally with product management, sales, and other teams to develop compelling product positioning, messaging, and supporting resources that resonate with the target audience.

Ideate programs and campaigns: Partner with other marketing functions to champion campaigns that will help move the needle with our audiences

Cut through the noise: Take sophisticated clinical products and simplify their benefits to effectively communicate their value through marketing collateral including brochures, handouts, trade show graphics, ad content, among other items.

Market research: Conduct in-depth market research and analysis to identify customer needs, emerging trends, and competitive insights

Collaboration with External Key Stakeholders: Interact with healthcare professionals, key opinion leaders, patient advocacy groups, and other relevant external stakeholders to drive product adoption and product loyalty.

Collaboration with Internal Key Stakeholders: Closely collaborate with the sales, medical, and customer service teams to ensure flawless messaging and execution of the product’s message. Be the “first line of defense” for the sales team when it comes to product marketing.

Stay ahead: Keep abreast of industry trends and best practices in product marketing within the precision diagnostics industry and beyond. Stay ahead and bring innovations and best practices from non-healthcare sectors.

Qualification

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MarketingProduct MarketingData-Driven MarketingMarketing PrinciplesMarketing TechniquesMarketing Best PracticesMulti-Channel MarketingData AnalysisProblem-SolvingAnalyticalCommunicationInterpersonalAdaptability

Required

5-10+ years of prior marketing experience in the biotech, healthcare or related industries is required

Bachelor's Degree is required. Bachelors or advanced degrees in biology-related fields is preferred.

Experience developing product value propositions and differentiated messaging

Solid knowledge of marketing principles, techniques, and best practices across multiple channels.

Experience in creating data-driven marketing content and collaterals

Excellent analytical skills to interpret internal data and leverage external data sources

Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex concepts to stakeholders

Ability to adapt to a fast-paced and evolving market environment