Ricoh USA, Inc. · 5 hours ago
Senior Manager I, Paid Media
United States
Full-time
Remote
Senior Level, Lead/Staff
10+ years exp
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Hiring Manager
Saranya Rajamani
Insider Connection @Ricoh USA, Inc.
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Responsibilities
Develop, manage and optimize paid media campaigns across a variety of digital channels (SEM, display, programmatic, social, video, CTV, OOH) in support of our overall business objectives and ensure our plans are effective and efficient in reaching target audiences.
Provide recommendations and support for Account Based Marketing paid media activities, helping to drive targeted messaging and creative delivery approaches for ABM audiences.
Continuously optimize campaigns, including A/B testing, ad formats and audience targeting to improve performance.
Function as the day-to-day contact with internal marketing teams and outside agencies to ensure executional excellence.
Ensure coordinated, effective and aligned paid campaigns for Ricoh services and solutions that are supported by multiple agency partners
Partner with agencies and internal design team on creative briefs for campaigns media assets
Provide recommendations to internal business stakeholders on paid media best practices and benchmarks across all funnel stages. Identify opportunities to test, learn and optimize.
Leverage insights from media reporting and measurement to inform campaign optimizations and improve business results.
Build out in-house paid social/SEM competency by establishing best practices and standards.
Qualification
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Required
bachelor's degree in digital marketing, marketing analytics, advertising, or related field.
10+ years leading digital paid media campaigns with multi-channel activation at an agency or in-house.
Prior experience using Google Ads, Google Analytics and Social Media platform insights
Prior experience managing performance campaigns across paid search platforms including keyword bidding strategies, budget management and optimization tactics.
Experience with audience targeting, remarketing and tracking tools, including Demand base.
Strong understanding of audience segmentation strategies
Strong analytical skills with an ability to synthesize complex reports into concise takeaways
Understanding of the evolving digital media landscape and trends to recommend new media opportunities and enhancements to media plans.
Data-driven approach, strong analytical and excel skills.
Ability to work in a fast-paced, changing environment with all levels of management.
Excellent communication skills, and ability to collaborate effectively with cross functionally teams
Highly organized with strong project management skills, and the ability to multitask and manage competing priorities.
Company
Ricoh USA, Inc.
There’s no such thing as too much information. We bring people, processes, and technology together to turn TMI into powerful results.
10001+ employees
H1B Sponsorship
Ricoh USA, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2)
2022 (10)
2021 (18)
2020 (6)
Funding
Current Stage
Late StageLeadership Team
George Gowen
Senior Vice President, General Counsel & Secretary
Recent News
2024-06-05
Triad Business Journal
2024-06-04
Company data provided by crunchbase
