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Company

Centivo · 13 hours ago

Senior Manager Marketing Operations

Buffalo, NY

Full-time

Remote

Mid, Senior Level

$115K/yr - $125K/yr

5+ years exp

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Responsibilities

Serve as the primary administrator and owner of HubSpot, overseeing data, lead management, and marketing campaign attribution processes.

Manage lead processes, including analytics, attribution, scoring and enrichment, qualification, and dynamic routing across multiple regions, verticals, and segments.

Develop and implement marketing operations strategies aligned with overall marketing and business objectives.

Provide thought leadership in leveraging marketing automation tools and data insights to create impactful campaigns and initiatives.

Strategically oversee account-based marketing (ABM) strategies in collaboration with cross-functional teams.

Lead, mentor, and develop a high-performing marketing operations team.

Foster a collaborative, innovative, and results-oriented team environment.

Identify and implement process enhancements to improve efficiency and effectiveness across marketing operations.

Develop and maintain standard operating procedures (SOPs) for marketing processes.

Collaborate with Sales Operations to create end-to-end process alignment.

Oversee marketing analytics centered on HubSpot and Salesforce, refining reporting systems and providing actionable insights to improve marketing performance.

Track and report on the marketing funnel, including volume, velocity, conversion rates, and average value across key dimensions.

Ensure data accuracy and integrity across all marketing systems and platforms.

Track and analyze key performance indicators (KPIs) to evaluate marketing efforts' effectiveness, efficiency, and attribution.

Partner closely with sales, product, demand generation, field marketing, partner marketing, engineering, and business intelligence teams to align on marketing initiatives.

Act as a liaison between marketing and IT to manage technology needs and projects.

Ensure compliance with industry regulations, company policies, and internal controls for all marketing activities.

Manage data privacy and security in line with legal requirements and company policies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing OperationsHubSpot AdministrationMarketing AutomationCRM ProjectsMarketing TechnologiesAccount-Based Marketing (ABM)Data AnalyticsStrategic ThinkingProject Management

Required

5-8+ years of experience in marketing operations, including 2+ years in a leadership role managing direct reports.

Proficient in HubSpot administration.

Strong strategic thinking with the ability to delegate tasks effectively.

Excellent interpersonal skills, with the ability to translate business needs into technical processes across marketing, sales, finance, and learning and development teams.

Proven experience in launching high-visibility marketing automation and CRM projects successfully.

Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment with a high degree of detail and accuracy.

In-depth understanding of marketing technologies, including marketing automation, CRM, and analytics, with a track record of using these tools to deliver strong business outcomes.

Demonstrated experience with Account-Based Marketing (ABM) strategies and the integration of ABM with marketing technology.