39 applicants

Company

Original Job Post

Bounteous · 2 days ago

Senior Manager of Conversion Rate Optimization (CRO)

United States

Full-time

Remote

Senior Level

$93K/yr - $125K/yr

3+ years exp

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Brand MarketingConsulting

H1B Sponsorship

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Responsibilities

Lead CRO strategy from ideation to execution aimed at increasing the business core KPIs across channels and campaigns

Lead client presentations showcasing key insights, actionable recommendations and impact of optimization strategies on business goals

Oversee the configuration, administration and operation of Adobe Target to support multi-channel tests

A proven track record of leading and conducting A/B and multivariate testing and personalization strategy, and the ability to define strategies based on client business objectives

Assess and audit the current state of testing & personalization programs

Prepare project and test plans that list tasks, milestones, timelines, deliverables, dependencies and owners

Monitor the effectiveness/performance of campaigns through robust data analysis and iterate on the prescribed testing plan

Accelerate implementation and achieve ROI on the Adobe Target investment

Provide consulting and roadmap for website optimization and customized experience strategies to clients

Partner with developers to configure personalization elements in Adobe Target

Partner with UX/UI teams to take finalize content for personalization or testing

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Adobe TargetAdobe AnalyticsCRODigital marketingData analysisHTMLCSSJavaScriptTechnology learningCustomer successTag management systemsData layersGoogle AnalyticsDatabase managementAPIsProblem-solvingInnovativeOrganizationalCommunicationSelf-motivated

Required

Bachelor's degree in Marketing, Analytics, Computer Science or a related field required

3+ years of experience working with Adobe Target and Adobe Analytics

Solid understanding of CRO, digital marketing & data analysis

Basic understanding of HTML, CSS & JavaScript

Passion for the digital domain and use of technology to solve business problems

Ability to learn new technologies at high level to identify use opportunities

Be self-motivated, responsive, professional, and dedicated to customer success

Possess an innovative, problem-solving, and solutions-oriented mindset

Exceptional organizational, presentation, and communication skills – both verbal and written

Experience with tag management systems and data layers

Experience working with Adobe Analytics and/or Google Analytics

Basic understanding of database management and APIs

Benefits

Health Insurance

Company

Bounteous

Glassdoor

4.0

Bounteous is a digital experience consultancy that helps companies deliver transformational brand experiences.

Founded in 2003

Chicago, Illinois, USA

501-1,000 employees

http://www.bounteous.com

H1B Sponsorship

Bounteous has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

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Trends of Total Sponsorships

2023 (2)

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2021 (12)

2020 (16)