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Company

Brightcove · 1 day ago

Senior Market Research & Analyst Specialist

United States

Full-time

Remote

Mid, Senior Level

$93K/yr - $120K/yr

5+ years exp

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Comp. & Benefits

H1B Sponsor Likely

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Responsibilities

Market research

Research specific topics at the request of the strategy team or other teams at Brightcove (PM, PMM, Corporate Development, Executives, Investor relations), reviewing articles available through analyst subscriptions

As needed by the Strategy team, identify analysts with areas of coverage on key research topics and organize analyst query calls with stakeholders to obtain market insights

Interact with and support the business, solution management, field marketing, solution/partner marketing, field sales, other comms functions, globally and with specific regions as needed

Review analyst publications for mentions of Brightcove and its competitors and make this information available to cross-functional stakeholders at Brightcove

Attend and summarize key webinars where topics are relevant to Brightcove’s industry and business

Advise Brightcove leaders and internal teams about analysts perceptions about Brightcove, competitive insights and industry trends.

Provide estimates of addressable market for opportunities that pertain to Brightcove’s product and go to market strategies

Competitive insights

For each distinct market need that is being addressed by the product strategy, track the competitors that provide the best alternatives in the market

Compare Brightcove’s capabilities & integrations to competing products

Provide feedback to Product and Marketing teams about areas where competitors have strengths and which of these strengths are most important to the market

Analyst relations

Develop and implement analyst relations plans in alignment with company portfolio and growth objectives

Manage purchasing, and price negotiations with analyst relations firms for market research subscriptions

Regularly meet with analyst contacts to identify upcoming coverage where Brightcove should be evaluated

Drive Brightcove participation in major analyst research publications (e.g. Gartner Magic Quadrants, Forrester Waves, IDC MarketScapes), coordinating cross functional teams to complete the detailed questionnaires

Generate Analyst Relations content, including briefing documents, messaging, competitive positioning, rebuttals, and responses to issues

Act as editor to ensure evaluations to position Brightcove’s answers in the best light possible with a writing style that is consistent and professional; and obtaining final executive approvals prior to submission as needed

Manage reporting, results analysis and distribution of all key analyst reports to bring key insights and efficiency to the organization.

Qualification

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Market analysisCompetitive analysisAnalyst relationsMarketing communicationsProject managementStrategic thinkingExecutive communication

Required

Bachelor's degree in Business, Marketing or Communications preferred

5+ years of marketing communications experience

5+ years in a strategic analyst relations position

A team player with a positive attitude and a collaborative work style

Trusted relationships with analysts and influencers

Knowledge of trends in communications and analyst relations

Exceptional interpersonal, written/verbal communication skills and attention to detail

Experience working directly with executives, product management and product marketing functions

Proven and successful in balancing strategic thinking with tactical, detailed execution.

Ability to be creative, strategic, analytical, and think outside the box to solve problems and secure opportunities

Ability to develop metrics, build executive summaries and communicate market insights

Ability to work independently, managing multiple projects simultaneously with minimal supervision

Strong project management and time management skills

Benefits

Bonus or commission

Brightcove stock

Unlimited paid time off

401(K) matching

Health insurance (medical, dental, and vision)

Generous employer Health Savings Account (HSA) contributions

Tuition reimbursement

100% paid parental leave

Company

Brightcove

Glassdoor

4.0

Brightcove is video that means business, helping customers experience the incredible potential of video.

Founded in 2004

Boston, Massachusetts, USA

501-1000 employees

https://www.brightcove.com

H1B Sponsorship

Brightcove has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (10)

2022 (14)

2021 (10)

2020 (10)