Trainual · 4 hours ago

Senior Marketing Analyst (Phoenix, AZ or Remote)

Phoenix, AZ

Full-time

Remote

Senior Level

$125K/yr - $145K/yr

5+ years exp

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SaaSSmall and Medium Businesses

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Responsibilities

Supporting marketing & growth stakeholders in making data-centered decisions daily. You will help transform large, potentially messy, data sets from multiple sources into reliable performance metrics. You’ll create, define, and update marketing 'source of truth' dashboards across BI and operational tooling platforms, always with an eye toward usability and business impact. You have a knack for interpreting the data to identify the most important opportunities for Trainual’s customer growth. You'll monitor and report on data across digital marketing platforms, Google Analytics 4, HubSpot, and more, synthesizing holistic funnel performance and communicating trends to internal stakeholders and marketing executives.

Managing analytics projects and initiatives end-to-end. You’ll own the analytics process with cross-functional stakeholders, from understanding requirements, to developing a project plan, identifying data sources, running queries, and visualizing findings. You'll provide guidance on testing methods, statistical analysis techniques, and more. In short, you're a star at collaborating with stakeholders and translating their goals and business needs into effective and actionable insights.

Maintaining the data workflows and integrations that power marketing efforts. You’ll refactor queries and data connections, where necessary, to increase the simplicity, accuracy, and consistency of getting data from marketing tools to insights. You’re no stranger to being held accountable for the successful performance of acquisition tooling and models (e.g. adside pixels, attribution, conversion and activation events).

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing analyticsCustomer acquisition metricsSQLHubSpotGoogle Analytics 4B2B SaaSDigital ad platformsData integration toolsCloud-based BI toolsCloud-based data warehouseEvent trackingGoogle Tag ManagerAttributionStatistical analysis

Required

5 years of experience in a marketing analytics role, B2B SaaS preferred

Experience building or maintaining marketing analytics infrastructure as the only analyst or on a small, scrappy team

All the customer acquisition metrics and how to calculate and uplevel them: CPM, CPC, CPA, LTV, CAC, ARPA, NRR

How to dig into a customer lifecycle step by step and identify opportunities and trends

Familiarity with the implementation and maintenance of marketing data aggregation + transformation, identity resolution, tag management, web analytics, and attribution

You excel (pun intended) with B2B funnel and attribution reporting

Deep understanding of CRMs and building reporting within them

SQL (must have, obvs!)

CRM (Hubspot - must have)

Google Analytics 4 (must have)

Multiple digital ad platforms (Facebook Ad Manager, Google Ads Manager, etc.)