Ancestry · 12 hours ago

Senior Marketing Analyst

San Francisco, CA

Full-time

Remote

Mid, Senior Level

$101K/yr - $134K/yr

4+ years exp

Maximize your interview chances

E-CommerceFamily

Insider Connection @Ancestry

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Translate complex business questions into solid analyses that result in actionable recommendations around driving growth in customer acquisition and marketing investment.

Conduct advanced data analysis to extract actionable insights that inform strategic decisions across various campaigns and GTM strategies.

Lead cross-channel marketing campaign reporting, establish reporting requirements, and deliver timely insights about campaign performance.

Function as a partner to marketing channel leads and conduct deep dive analysis into channel performance, including paid media, email and organic search.

Create A/B testing frameworks with sound hypotheses around site and marketing campaign optimizations, validate implementation and ensure statistical significance.

Collect and analyze broad data from both internal and external sources to drive understanding of conversion rate, upper funnel, profitability, and acquisition.

Develop key performance indicators (KPIs) and metrics to assess the success of marketing initiatives, and drive continuous improvement through data-driven insights and analysis.

Develop clear and impactful presentations to stakeholders and marketing leadership.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing campaign analysisAdvanced ExcelSQLTableauA/B testingMultivariate testingPaid media analysisMarketing Mix ModelingMatched Market TestingMulti-Touch AttributionCollaboration skills