Boulevard · 2 days ago

Senior Marketing Analyst

Remote - USA

Full-time

Remote

Senior Level

$115K/yr - $165K/yr

5+ years exp

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B2BConsulting

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Responsibilities

Analyze the Marketing funnel pre-sale and post-sale to discover insights and provide actionable recommendations that will help improve the performance of Marketing programs, including Customer Lifecycle initiatives for adoption and expansion

Develop dashboards and visualization tools to monitor campaign performance and report on the effectiveness of marketing initiatives, including ongoing programming and channel reporting

Analyze performance across all Marketing channels on a recurring basis (weekly, monthly, and quarterly)

Lead web reporting analytics (GA4) to help strategize how to increase overall web traffic, improve site experience, convert viewers into engaged visitors, and generate more leads

Analyze the customer journey and funnel performance to recommend a multi-touch attribution model that deepens our understanding of different sales and marketing touchpoints and how to best optimize our GTM approach

Analyze the buyer’s journey to identify the most effective channels and touchpoints that will accelerate prospects in the pipeline

Work with Marketing leadership daily to understand core questions and provide insights

Work with Finance on monthly and quarterly budget development and partner with CMO and Marketing Leadership Team to track and allocate marketing investments to optimize channel mix and achieve business goals

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing AnalyticsMulti-Touch AttributionGoogle AnalyticsData VisualizationA/B TestingStatistical AnalysisSalesforceMarketoData Storytelling

Required

5+ years experience in marketing analytics, statistics, or data science with a solid understanding of the GTM motion

Experience in industry-best marketing analytical approaches and methodologies including Multi-Touch Attribution, Marketing Mix Modeling, A/B, Multivariate, and Lift Tests

Experience with Sigma Computing or similar data visualization tools

Experience with web analytics tools such as Google Analytics

Strong data storytelling and visualization skills

Deeply collaborative, curious, and entrepreneurial with the ability to synthesize analytical results, provide business input, and share results with stakeholders to drive actions and measurable outcomes

Familiar with Salesforce and Marketo