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netPolarity, Inc. (Saicon Consultants, Inc.) ยท 2 days ago
Senior Marketing Analyst
Santa Clara, CA
Contract
Onsite
Senior Level
6+ years exp
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Hiring Manager
Benoit D'souza
Insider Connection @netPolarity, Inc. (Saicon Consultants, Inc.)
Responsibilities
Measure and analyze lead management process performance through reports and dashboards across Go to Markets to optimize strategies and conversion rates
Review large data sets for inconsistencies, investigate root causes, and provide actionable recommendations
Synthesize findings for stakeholders, and collaborate cross-functionally across Marketing, Inside Sales, and Field Sales by sharing best practices for demand generation activities and sales follow up
Partner with GTM Operations to identify opportunities for lead management process optimizations and execute change management
Advise on strategy and creation of joint Sales and Marketing outbound motions
Monitor campaign creation to ensure accurate set up for lead scoring and routing
Define lead routing workflows for strategic initiatives and events
Lead regional enablement for lead management processes and flow, to ensure comprehension of key use cases and self-serve resources. Maintain up-to-date documentation.
Optimize lead funnels with marketing and sales to improve conversion rates and increase pipeline creation and acceleration
Serve as the key subject matter expert (SME) and business partner to senior leaders by strategizing on optimal workflows, prioritizing requirements, and developing scalable processes and architectures
Refine lead scoring models to support multiple product lines and geos based on new and expanded go-to-market strategies
Evaluate lead assignment rules and procedures, identify areas for improvement, and collaborate with appropriate teams to implement enhancements
Provide strategic guidance on lead management KPIs to marketing and sales
Qualification
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Required
6+ years in marketing or marketing analyst roles
Experience in marketing operations at a B2B company; enterprise software experience preferred
In-depth understanding of lead management best practices, with knowledge of the opportunity buying group waterfall model being a plus
Proven experience in architecting solutions across various marketing and sales systems
Excellent organizational, project management, communication, and collaboration skills
Strong conflict-resolution skills utilizing a data-driven, open communication style, and a positive, customer-centric approach
Ability to influence without authority and develop productive working relationships across marketing, sales, IT, and data warehousing teams
Eager to learn new technologies with a proactive, roll-up-your-sleeves work ethic
Ability to manage multiple projects simultaneously, prioritize effectively, work independently, and problem solve under pressure
Comfortable pulling and analyzing large datasets
Experience working in the IT, Cybersecurity, or B2B Enterprise industry
Preferred
Hands-on experience with Salesforce, Marketo, LeanData, Outreach, Drift, and Demandbase (or similar applications) is a plus
Company
netPolarity, Inc. (Saicon Consultants, Inc.)
netPolarity, a subsidiary of Saicon, is a certified Woman and Minority-Owned Business Enterprise, a leading full-service workforce solutions provider delivering contingent workforce staffing, payrolling, temp-to-hire and direct-hire services to Fortune 500 companies nationwide.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Haixia Zhang
Chief Executive Officer
Company data provided by crunchbase
