Truckstop · 12 hours ago

Senior Marketing Analyst

United States

Full-time

Remote

Mid, Senior Level

$89K/yr - $105K/yr

4+ years exp

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Responsibilities

Provide regular updates, identify trends, analyze results, and make actionable recommendations to Customer Marketing KPIs

Work closely with the Product Marketing team to define their key success indicators and develop a process for measuring and reporting said indicators

Create efficient processes for data collection, organization and storage required to produce requested data insights and reporting in a timely manner

Develop processes for reporting, tracking, and measuring the success of marketing-led churn initiatives

Analyze customer marketing campaign results (open/click rates, engagement, sales) from various channels including, email, in-app messaging, retargeting and provide team members with detailed insights on the campaigns usage, retention, and/or revenue generating impact (upsell/cross-sell).

Evaluate and analyze customer marketing campaigns to measure both direct and indirect impacts, providing actionable insights to help teams optimize strategies and understand campaign effectiveness on customer engagement, retention, and ROI.

On occasion, may provide support to the product marketing team to analyze and measure revenue impacts of new feature releases.

Execute A/B tests of key marketing initiatives and campaigns to drive continuous improvement

Drive enhancements in marketing effectiveness, resource efficiency and reporting capabilities, via integrated data flows, templates, and automated processes

Other duties as assigned

Qualification

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