Be an early applicantLess than 25 applicantsPosted by Agency

Company

Point of Rental Software · 10 hours ago

Senior Marketing Associate

United States

Full-time

Remote

Mid, Senior Level

$80K/yr - $90K/yr

3+ years exp

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Software

Growth Opportunities

Insider Connection @Point of Rental Software

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Responsibilities

Core KPIs:

Increase website traffic

Increase inbound leads

Maintain marketing data integrity

Events: Plan and manage logistics for trade shows and webinars, including event attendance, budgets, swag, and collateral

Content: Coordinate with vendors & internal teams to create blogs and social media posts.

Email: Design and execute email and direct mail efforts, maintaining clean and accurate Salesforce & Pardot contact lists

Customer Marketing: Collaborate with Customer Success to identify case study candidates, coordinate video shoots, and produce compelling case studies for the website

Product Marketing: Partner with the product team to understand new features and create the corresponding marketing material strategies (blogs, one sheets, and customer emails).

Analytics: Track and analyze the effectiveness of campaigns and events, providing data-driven insights for optimization.

Process Management: Proactively improve marketing processes and suggest scalable solutions to enhance efficiency.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand GenerationMarketing experienceSalesforcePardotData analysisProject managementOwnership mentality

Required

3-5+ years of professional Demand Generation/Marketing experience in software

Curious, fast learner; enjoys trying new tactics

Excellent communication, project management, and prioritization skills

Strategic, analytical and detail-oriented

Team player: pitches in to get things done when tasks need coverage

High EQ & humility: good at delivering/receiving feedback

When surfacing a problem, always pair it with a solution or suggestion for how to get to a solution

Conducts experiments with rigorous data analysis and well-thought-out project plans

Preferred

Salesforce/Pardot email and form experience a plus

Benefits

Medical and dental benefits

401K benefits

Flexible paid time off (PTO)

Company

Point of Rental Software

Point of Rental Software provides smart, scalable rental and inventory management software to over 5,000 business locations of all sizes and industries.

Founded in 1983

Grand Prairie, Texas, USA

201-500 employees