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Company

PBG Consulting · 1 day ago

Senior Marketing Communications Manager

Washington, DC

Full-time

Remote

Senior Level

5+ years exp

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ConsultingInformation Technology

Growth Opportunities

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Responsibilities

Develop and execute a comprehensive marketing strategy aligned with the company's goals and objectives.

Analyze market trends, customer insights, and competitive landscape to inform strategic decisions.

Set measurable goals and KPIs to track the effectiveness of marketing initiatives.

Develop and implement sales enablement strategies, including creating and distributing tools, resources, and training materials to empower the sales team and drive revenue growth.

Manage internal resources and external vendors as applicable.

Manage the marketing budget effectively.

Ensure brand messaging and look are consistent across all channels and materials.

Lead brand evolution initiatives, collaborating with creative and senior leadership.

Plan, implement, and optimize multi-channel marketing campaigns to drive brand awareness, customer acquisition, and retention.

Collaborate with cross-functional teams to ensure campaigns are integrated and aligned with overall business objectives.

Monitor campaign performance and make data-driven adjustments to maximize results.

Develop and manage a content marketing strategy that aligns with the brand's voice and business objectives.

Oversee the creation of high-quality content, including blogs, videos, infographics, whitepapers, and thought leadership.

Ensure content is optimized for SEO and distributed effectively across channels.

Lead the social media strategy to grow and engage the company's online community.

Oversee content creation, posting schedules, and community management across all social platforms.

Analyze social media performance and implement strategies to increase reach, engagement, and conversion.

Manage the company's participation in industry events, including trade shows, conferences, webinars, and customer appreciation events.

Manage company award submissions and publicity.

Manage press releases, media kits, and thought leadership initiatives including speaking engagements.

Monitor media coverage and manage the company's reputation in the public eye.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing StrategyDigital Marketing ToolsProject ManagementContent MarketingSocial Media ManagementPublic Relations

Required

Bachelor's degree in Marketing, Communications, Business, or a related field.

5+ years of experience in marketing, with a strong track record in managing multiple areas such as strategy, campaigns, social media, content, events, and PR.

Strong leadership skills with experience managing and motivating a marketing team.

Excellent written and verbal communication skills.

A self-starter mindset with the ability to independently identify opportunities and execute innovative solutions.

Proficiency in digital marketing tools, analytics platforms, and CRM systems.

Ability to think strategically while executing tactically.

Strong project management skills with the ability to manage multiple projects simultaneously.