111 applicants

Company

Original Job Post

Dorsey & Whitney LLP · 2 days ago

Senior Marketing Communications Specialist

Minneapolis, MN

Full-time

Hybrid

Senior Level

$82K/yr - $103K/yr

5+ years exp

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Responsibilities

Work directly with the Firm’s Marketing Communications Director and other members of the Marketing & Business Development Group to support the development and execution of the Firm’s digital marketing strategy and day-to-day operations.

Apply the latest strategies, tactics, and tools in social media marketing and advertising for content creation, visualization, and data analysis.

Lead content strategy and implementation for the Firm’s social media channels, including employee advocacy, storytelling, boosted content, and engagement.

Lead management of blog creation and development.

Thoughtfully analyze social media analytics to meaningfully adjust content planning and delivery.

Write, edit, and produce communications content and press releases. Assist Marketing Communications Director with internal and external communications messaging as needed.

Work with the Media Services Team to create and distribute internal/external videos.

Plan and produce content for the Firm’s intranet home page.

Interact with Firm lawyers to develop deep knowledge of Firm practice and industry areas and clients.

Meet with departments across the Firm to identify content opportunities and support strategic marketing and business development goals.

Manage ad hoc special projects for the Firm as needed.

Supervise the Digital Marketing Communications Coordinator.

May perform other duties not listed above.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing communicationsSocial mediaDigital marketingContent developmentAnalytics reportingAgency managementGraphic designWeb managementPress releasesContent schedulingVideo editingAnalytics toolsProblem-solvingHard-workingCommunicationOrganizationalProject managementInitiativePrioritizationAttention to detailProofreadingCustomer serviceCanvaSprout SocialContent managementEmployee advocacy programSocial media resourcesManagerial experienceLeadershipMotivation

Required

Bachelor's degree with course work in Public Relations, Journalism, Communication, or Marketing

At least 5 years of experience in marketing communications roles

Advanced knowledge of the latest strategic uses of social media and digital marketing

Experience and expertise with content development, social media strategy, analytics reporting, agency management, graphic design, and web management

Experience with writing press releases

Ability to work well and communicate with team members, Firm management, and lawyers at all levels

Excellent written communication skills with experience writing and editing marketing materials

Familiarity with content scheduling, video editing, and analytics tools

Highly developed organizational and project management skills

Ability to take initiative, prioritize, and meet deadlines

Close attention to detail and excellent proofreading skills

Customer-service orientation

Preferred

Managerial and leadership experience, including the ability to develop and motivate business professionals, prioritize their workloads, and monitor productivity

Experience with using Canva for social media graphics

Experience with Sprout Social or similar content management tool

Experience with developing employee advocacy program and resources for social media channels