ScoutLab.io · 8 hours ago
Senior Marketing Director Role! AI Risk Modeling Pioneer! - $150k-$175k Base Salary Plus Equity and Bonuses - Remote
United States
Full-time
Remote
Senior Level, Lead/Staff
$150K/yr - $175K/yr
10+ years exp
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Hiring Manager
Jill Weitzman
Insider Connection @ScoutLab.io
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Responsibilities
Developing and implementing strategic marketing plans that align with the company's business objectives and target audience in the target audience market.
Ensuring the marketing team delivers effective campaigns to generate leads, increase brand awareness and drive sales growth.
Managing marketing budgets, allocating resources effectively and optimizing marketing spends to achieve maximum ROI.
Fostering relationships with key business partners, vendors and media outlets to maximize marketing reach and impact.
Collaborating with different teams, including product development, sales and operations to ensure a seamless alignment and the execution of marketing initiatives.
Leading and mentoring a team of marketing professionals, providing guidance, feedback and support to drive excellence in marketing execution.
Acting as a brand ambassador, representing the company's values and maintaining consistent brand identity across all touchpoints.
Develop, articulate, and execute the overall marketing strategy aligned with the company's business objectives.
Drive brand positioning, differentiation, and brand equity to enhance market share and brand awareness.
Oversee the creation of captivating marketing collaterals, including brochures, flyers, newsletters, advertisements, press releases and digital content.
Execute comprehensive marketing campaigns, including web, email, print, television, radio and out-of-home advertising.
Optimize multi-channel marketing efforts to reach target audiences effectively.
Monitor and analyze market trends, consumer insights, data analytics, and competitor activities to identify growth opportunities and maintain a competitive edge.
Curate pricing strategies that maximize profitability while remaining competitive in the marketplace.
Lead strategic partnerships and collaborations with external agencies, vendors, and influencers to amplify brand reach and awareness.
Stay well-informed with the industry’s advancements and the emerging marketing technologies.
Qualification
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Required
A bachelor's degree in business administration, marketing or an equivalent field.
10 years of experience in a Senior Marketing leadership role.
Proven track record of developing, managing, and executing wide-ranging marketing campaigns.
Proficiency in public relations, business development strategies, customer experience enrichment, analytics and data-led marketing.
Excellent leadership and team management skills, with the ability to inspire, mentor and develop marketing professionals.
Exceptional communication and interpersonal skills to collaborate with cross-functional teams, senior executives, and external stakeholders.
Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making.
Familiarity with marketing automation tools, customer relationship management (CRM) systems, and analytics platforms.
Experience in scaling marketing operations, managing international marketing teams or expanding into new markets.
Understanding of data privacy and protection regulations and their implications for marketing practices.
Benefits
Yearly bonus
Stock options
Company
ScoutLab.io
ScoutLab.io- A Data Driven Staffing Agency. Finding the very best talent in the market, for rapidly scaling sales teams.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
