Kaplan · 4 hours ago
Senior Marketing Manager, B2B
United States
Full-time
Remote
Senior Level
$31K/yr - $31K/yr
5+ years exp
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Responsibilities
Develop and leverage deep business understanding and strong relationships with key internal stakeholders, partnering with Product, Sales, and Marketing leaders.
Develop compelling solution positioning that aligns with buyer personas and highlights value propositions that are competitively differentiated.
Provide marketing support for strategic partnerships, and other key initiatives for the channel; creation of sales tools, training materials, and compelling content and collateral including customer presentations, flyers/brochures, proposal templates, and case studies that help our Corporate Sales team create and close pipeline.
Develop and implement forward thinking, out-of-the-box ideas to increase market share
Understanding student needs in their educational journey; from exams to career advancement as well as the needs of the educators and administrators supporting students on that journey
Collaborate with the content marketing team to leverage demand gen best practices to create a rich marketing-sourced sales pipeline, apply effective lead nurture strategies, and deliver high conversion to sales.
Support the marketing vision for the brand, including brand positioning, key differentiators and customer engagement strategies
Being the go-to marketing expert for external competitive offerings
Responsible for KPIs/goals for contact engagement, lead generation, lead qualification and other initiatives in collaboration with marketing channel owners
Qualification
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Required
5+ years of marketing experience with a focus on B2B strategies
In depth knowledge of the post-secondary educational landscape
Experience marketing to specific segments including students, gatekeepers and community organizations
Analytical skills, able to interpret multiple data sets to identify trends
Bachelor's Degree required
Strong experience with email marketing techniques and technologies. Prior experience with Salesforce preferred.
Strong proficiency with MS Word, Excel, PP
Strong written and verbal skills including ability to synthesize concepts and develop content
Preferred
Prior experience with Salesforce
Benefits
Remote work providing flexible work/life balance
Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
Competitive health benefits and new hire eligibility starts day-1 of employment
Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
Company
Kaplan
Kaplan is a provider of educational services. It is a sub-organization of Graham Holdings.
10,001+ employees
H1B Sponsorship
Kaplan has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (15)
2020 (39)
Funding
Current Stage
Late StageLeadership Team
Jeff Ratner
Vice President, Digital Marketing
Recent News
The Malta Business Weekly
2024-03-12
Business Wire
2024-02-21
Company data provided by crunchbase
