Crunchyroll · 2 days ago

Senior Marketing Manager, eCommerce (Contract)

New York, NY

Contract

Remote

Senior Level, Lead/Staff

8+ years exp

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Responsibilities

You will develop and execute eCommerce strategies to establish Crunchyroll Store in important EU markets, focusing on customer acquisition and retention.

You will oversee marketing efforts to increase revenue, including paid digital marketing, CRM, social media, PR, and affiliate marketing.

You will align the EU Crunchyroll Store with global eCommerce goals and local merchandising strategies.

You will manage creative workflows for EU campaigns, collaborating with the U.S. marketing team, global centers of excellence, and regional partners.

You will ensure campaigns are delivered on time and within budget.

You will report campaign performance to the Senior Marketing Director and senior leadership contributing insights to the weekly eCommerce report.

You will build strong relationships with all Crunchyroll partners.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

ECommerce marketingCustomer acquisitionCustomer retentionFull-funnel marketing strategiesAffiliate marketingCRMSocial mediaMarketing plansECommerce trends knowledgePassion for animeLeadership experienceCross-functional collaboration

Required

8+ years of eCommerce marketing experience, focusing on customer acquisition and retention.

Proven success in creating and executing full-funnel marketing strategies.

Experience leading internal teams and working with external partners.

Knowledgeable about changing eCommerce trends and customer behavior.

Strong analytical skills to interpret data and make informed decisions.

Excellent communication skills for working with cross-functional teams and partners.

Experienced in developing marketing plans across important channels like affiliate, CRM, social media, events, paid acquisition, and loyalty programs.

Bachelor's degree in Marketing, Business, Communications, or a related field.