Cross Catholic Outreach · 4 hours ago
Senior Marketing Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
$77K/yr - $100K/yr
8+ years exp
Maximize your interview chancesNon-profit Organizations
Hiring Manager
Dawn Michelle Alesi
Insider Connection @Cross Catholic Outreach
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Responsibilities
Develop a comprehensive integrated marketing strategy to support the organization’s fundraising and stewardship goals.
Develop and manage Cross Catholic Outreach’s editorial calendar, including the strategy, schedule, message, audience, and channel of all marketing and advertising initiatives.
In collaboration with the company’s development teams and their goals, direct the organization’s marketing fundraising, campaign, and stewardship strategies, including direct mail marketing, email marketing, corporate marketing and brochures, event marketing, social media, landing pages, reputation management, public relations, donor research, etc., to maximize donor engagement and retention.
Work with development directors to analyze and optimize all marketing fundraising efforts to ensure the highest possible return on investment and overall efficiency. This should be a formal process, initiated routinely after each campaign or special objective is completed.
Lead a marketing fundraising team, including hiring, training, assigning workloads, developing schedules, setting deadlines, managing conflicts, and implementing regular performance reviews. Team members will liaise with development teams and other internal stakeholder teams to ensure effective and efficient implementation of the marketing strategies.
Participate in the organization’s Disaster Response Committee and direct the organization’s marketing response for public relations, acquisition, and/or fundraising goals.
In collaboration with other team members, develop a strategic decision-making, prioritization, and governance process to ensure efficient and productive use of the organization’s MarComm resources.
In collaboration with other team members, oversee the approval process for Cross Catholic Outreach marketing.
In collaboration with other team members, oversee a set of editorial and brand guidelines to ensure marketing programs and materials achieve branding objectives, maintain consistency, and support the marketing and business goals of the organization.
Spearheaded the analysis of our peers in religious/international development and remained well-informed about general fundraising trends. Using this research, work within the marketing and communications teams to help forecast and shape our company’s strategic goals. As necessary, maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional institutions.
Develop and manage marketing budgets and internal and external vendor expenses connected to the marketing department’s activities. Take corrective action to ensure marketing expenditures fall within designated budgets.
Oversee the use of marketing agencies, consultants, freelancers, and other suppliers, becoming involved in contract negotiation and management where necessary.
Other duties as assigned.
Qualification
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Required
Develop a comprehensive integrated marketing strategy to support the organization’s fundraising and stewardship goals.
Develop and manage Cross Catholic Outreach’s editorial calendar, including the strategy, schedule, message, audience, and channel of all marketing and advertising initiatives.
In collaboration with the company’s development teams and their goals, direct the organization’s marketing fundraising, campaign, and stewardship strategies, including direct mail marketing, email marketing, corporate marketing and brochures, event marketing, social media, landing pages, reputation management, public relations, donor research, etc., to maximize donor engagement and retention.
Work with development directors to analyze and optimize all marketing fundraising efforts to ensure the highest possible return on investment and overall efficiency. This should be a formal process, initiated routinely after each campaign or special objective is completed.
Lead a marketing fundraising team, including hiring, training, assigning workloads, developing schedules, setting deadlines, managing conflicts, and implementing regular performance reviews. Team members will liaise with development teams and other internal stakeholder teams to ensure effective and efficient implementation of the marketing strategies.
Participate in the organization’s Disaster Response Committee and direct the organization’s marketing response for public relations, acquisition, and/or fundraising goals.
In collaboration with other team members, develop a strategic decision-making, prioritization, and governance process to ensure efficient and productive use of the organization’s MarComm resources.
In collaboration with other team members, oversee the approval process for Cross Catholic Outreach marketing.
In collaboration with other team members, oversee a set of editorial and brand guidelines to ensure marketing programs and materials achieve branding objectives, maintain consistency, and support the marketing and business goals of the organization.
Spearheaded the analysis of our peers in religious/international development and remained well-informed about general fundraising trends. Using this research, work within the marketing and communications teams to help forecast and shape our company’s strategic goals. As necessary, maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional institutions.
Develop and manage marketing budgets and internal and external vendor expenses connected to the marketing department’s activities. Take corrective action to ensure marketing expenditures fall within designated budgets.
Oversee the use of marketing agencies, consultants, freelancers, and other suppliers, becoming involved in contract negotiation and management where necessary.
Other duties as assigned.
Strategic marketing planning and team leadership.
Experience working across all common marketing channels and platforms (public relations, broadcast marketing, direct mail, email, print display, digital display, video, radio, social media, paid email, sales, corporate communications, etc.).
Experience managing and forecasting complex budgets and reporting.
Experience with market research, customer/donor research, modeling, and forecasting.
Ability to work collaboratively with senior management.
Strong project management skills managing complex, multifaceted projects resulting in measurable successes and program growth.
Experience having worked with a high-performance, collaborative, constructive peer group.
Excellent verbal and written communication skills, as well as editing skills, with exceptional attention to detail.
Personal qualities of integrity, credibility, and a commitment to the organization’s mission.
Bachelor’s Degree
Minimum 8-10 years experience in Communications, Marketing, or related field.
Not-for-profit experience required.
Company
Cross Catholic Outreach
We mobilize the global Church to transform the poor and their communities materially and spiritually for the glory of Jesus Christ.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Wade Crow
Chief Financial Officer
Company data provided by crunchbase
