ForceBrands · 4 hours ago

Senior Marketing Manager

New York, United States

Full-time

Remote

Senior Level

7+ years exp

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DeliveryFood and Beverage

Hiring Manager

Kim Krauszer

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Responsibilities

Develop and implement a comprehensive, calendarized marketing plan to ensure cohesive execution across multiple channels.

Manage the marketing budget effectively, allocating resources to maximize ROI and maintain alignment with organizational growth goals.

Lead the ideation, development, and execution of creative marketing campaigns that drive brand awareness and engagement.

Collaborate cross-functionally with internal teams and external partners to ensure campaigns align with brand goals and resonate with the target audience.

Oversee the strategy and execution of the brand's social media presence across key platforms (e.g., Instagram, TikTok).

Collaborate with creative teams to produce engaging, on-brand content that supports growth and consumer engagement.

Partner with agencies and other stakeholders to grow platform performance and ensure audience alignment.

Develop and nurture influencer partnerships to drive product awareness and brand advocacy.

Execute influencer campaigns, including product seeding, content collaboration, and creative unboxing experiences.

Leverage user-generated content (UGC) to build community engagement and support key product and retail launches.

Identify and execute strategic partnerships and collaborations with like-minded brands to expand reach and visibility.

Identify event and sampling opportunities to boost brand awareness.

Oversee event logistics, including collateral development, to ensure smooth execution and impact.

Collaborate with sales leadership and agency partners to develop strategies that support retail success across grocery and other key channels.

Track and report on marketing initiatives, providing performance analysis and actionable insights on a regular basis.

Share updates on marketing activities to support internal reporting and retailer presentations.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing PlanningSocial Media ManagementInfluencer MarketingBrand PartnershipsEvent CoordinationPerformance ReportingProject ManagementFood & Beverage Industry ExperienceConsumer Goods Industry ExperienceUGC LeveragingTikTok Marketing