Groundfloor Finance · 3 days ago

Senior Marketing Manager

Atlanta, GA

Full-time

Remote

Senior Level

5+ years exp

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FinTechLending

Culture & Values

Insider Connection @Groundfloor Finance

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Lead the charge in creating and executing content strategies for lead generation and borrower engagement across multiple channels: website, social media, email, and more.

Develop engaging content that resonates with real estate entrepreneurs and supports loan product awareness—think blog posts, case studies, landing pages, videos, podcasts, and more.

Collaborate closely with sales, business development, and cross-functional teams to ensure marketing aligns with company goals and drives conversions.

Build relationships with brokers and origination partners to grow engagement and loyalty through tailored marketing support and resources.

Run social media strategies, grow community engagement, and monitor key metrics to refine your approach for maximum reach.

Plan and execute virtual and in-person events, such as webinars and conferences, to increase visibility and connect with potential borrowers, brokers, and partners.

Analyze performance and report on key metrics to adjust campaigns, optimize content, and improve overall marketing impact.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingContent CreationBrand ManagementRelationship ManagementSEOGoogle AnalyticsSocial Media MarketingEvent PlanningInfluencer MarketingHubSpotHootsuiteCanvaGoogle AdsEmail MarketingFintech ExperienceReal Estate ExperiencePaid Media Strategies

Required

5+ years of experience in brand management, content creation, and digital marketing, ideally in the real estate, lending, or fintech industry.

Proven ability to create compelling content across multiple platforms, including blogs, social media, and email marketing.

Experience in relationship management with brokers, partners, and referral sources, including strategies for engaging and retaining these stakeholders.

Strong knowledge of digital marketing tools (HubSpot, Hootsuite, Canva, Google Ads, etc.), SEO, and analytics (Google Analytics, social media insights, email metrics).

Experience planning and executing virtual and in-person events like webinars, conferences, and meetups.

Excellent communication skills, with the ability to craft messages that resonate with different customer segments.

Proven leadership in managing projects and teams, with the ability to take ownership and drive initiatives to completion.

Experience in lending, real estate, or fintech marketing.