Incorta · 2 days ago
Senior Marketing Manager
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AnalyticsBusiness Intelligence
Insider Connection @Incorta
Responsibilities
Marketing campaign management – Develop and manage multi-channel marketing campaigns from ideation to execution, to align with the overall business objectives to generate MQLs and opportunities.
Use marketing dashboards to measure and report campaign performance to stakeholders. Social and digital advertising – Manage and optimize social media advertising - organic and paid, Google marketing, SEO, and content marketing to generate top-of-mind awareness and lead generation.
Buyer journey marketing – Apply understanding of the buyer journey and develop marketing content to support each cycle stage, with campaigns that differentiate us from our competitors.
Cross-functional collaboration – Work closely with the broader marketing, sales, partner, and product teams to manage marketing projects and align with priorities.
Manage and engage Partners to jointly develop or collaborate on marketing activities, programs, and campaigns to foster opportunity creation
Marketing collateral and content development – develop marketing collateral and top-of-funnel content for Incorta and with our partners to foster product education, partnership joint value, and grow the Incorta brand.
Qualification
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Required
Bachelor’s degree required
3-5+ years’ experience in a general marketing role, partner marketing experience is additional
Deep understanding of multi-channel marketing and application of campaign programs aligned to the buyer's journey and the Incorta sales cycle
Experience working with an integrated marketing team, collaborating across functions including demand gen, customer, content, and analytics
Demonstrated success in developing activities aligned with campaigns, leading program execution, and supporting corporate campaign initiatives
Understanding of multi-channel marketing activity and application of the buyer journey to marketing campaigns
Direct experience with Hubspot and Salesforce
Experience working in a start-up environment, specifically for a SaaS or similar company
Strong communication skills and experience engaging with sales teams, customers, partners, and senior management
Excellent organizational, time, and project management
Enthusiastic, independent worker, and highly collaborative
Experience working in a fast-paced culture in a global organization
Ability to operate independently, while leveraging internal support teams as well as being able to partner with peers across multiple geographies hunger for learning and problem-solving
Data-driven mindset with the ability to analyze data and feedback to derive insights, plan, and report on marketing campaigns and activities
Familiarity or direct experience with social platforms including Google Analytics and LinkedIn
Preferred
Experience with WordPress is a bonus
Company
Incorta
Incorta is a unified data and analytics platform.
H1B Sponsorship
Incorta has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2022 (2)
2021 (4)
2020 (5)
Funding
Current Stage
Late StageTotal Funding
$192.62MKey Investors
Prysm CapitalSilicon Valley BankSorenson Capital
2021-06-23Series D· $120M
2021-06-23Debt Financing· Undisclosed
2019-08-15Series C· $30M
Leadership Team
Recent News
2024-05-28
Silicon Angle
2024-05-28
Company data provided by crunchbase