Inspira Education · 1 day ago

Senior Marketing Manager

New York, NY

Full-time

Remote

Senior Level, Lead/Staff

5+ years exp

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Responsibilities

Develop and implement an SEO strategy to enhance search rankings and visibility, drive organic traffic, and optimize website performance

Manage product marketing initiatives to enhance positioning and messaging across digital channels, ensuring a strong product presence that resonates with target audiences

Develop and manage content and social media strategies, creating and curating engaging content to build brand awareness and foster community engagement

Oversee the creation and optimization of online profiles, bios, and other digital assets to ensure consistent brand representation across platforms

Partner with sales, customer success, and the broader marketing team to align marketing strategies, optimize the customer journey, and increase lead generation and conversions

Plan and execute campaigns across multiple channels; use data-driven insights to optimize content, refine audience targeting, and improve engagement metrics

Monitor key performance indicators and report on campaign performance, identifying areas for improvement and implementing data-informed enhancements

Collaborate with internal and external stakeholders to deliver on campaign targets and maintain alignment with company goals

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingSEOProduct MarketingSocial Media StrategyContent MarketingData-Driven Decision MakingGoogle AnalyticsCRM SystemsSocial Media ManagementKeyword ResearchSearch Performance AnalyticsProject Management

Required

5+ years of experience in digital marketing, with a focus on SEO, product marketing, social media, and content marketing

Demonstrated experience in a startup environment, managing multi-channel digital marketing strategies to drive B2C or D2C growth

Expertise in SEO strategy, keyword research, and search performance analytics

Proven ability to create compelling product marketing content that aligns with brand objectives

Skilled in social media strategy, content creation, and community engagement

Strong data-centric decision-making skills, with experience using analytics to refine and improve marketing effectiveness

Proficiency with marketing tools and platforms, including Google Analytics, CRM systems (e.g., HubSpot), and social media management platforms

Strong communication and project management skills, with the ability to balance strategic planning with hands-on execution

Benefits

100% coverage of health, vision, and dental benefits

Flexible Paid-time Off

Learning and Development Budget for Employees

Retirement Savings Plans

Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans