Madison Taylor Marketing · 2 days ago

Senior Marketing Manager

Greenwood Village, CO

Full-time

Hybrid

Senior Level

5+ years exp

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Responsibilities

Lead the creation and execution of multi-channel marketing campaigns that align with client objectives, ensuring cohesive messaging across all platforms.

Conduct thorough market research to assess the viability of current and new products/services, providing actionable insights to shape marketing strategies.

Oversee the implementation of marketing programs from inception to completion, including social media, advertising, and digital initiatives.

Maintain clear and frequent communication with stakeholders, project teams, and external vendors to manage marketing initiative statuses.

Utilize tools like Google Analytics to create and analyze comprehensive analytics reports across multiple platforms, providing insights and recommendations for future campaigns.

Evaluate the effectiveness of advertising campaigns through goal tracking and KPI analysis, optimizing strategies to improve outcomes.

Plan, execute, and optimize paid marketing campaigns, such as Google Ads, ensuring budget efficiency and effectiveness.

Develop and oversee media plans and advertising budget strategies to ensure effective allocation of resources.

Ensure the quality of all marketing deliverables meets or exceeds client expectations and industry standards.

Develop and maintain consistent messaging for all campaigns, ensuring alignment with client brand and marketing objectives.

Provide direct management and training to marketing specialists, fostering a collaborative environment and improving team performance.

Share thoughtful opinions to improve project processes and outcomes.

Demonstrate respect for team members and encourage collaborative efforts.

Maintain a professional demeanor and approachability in all interactions.

Commit to producing exceptional client work with high ethical standards.

Show willingness to take on new responsibilities and learn from mistakes.

Qualification

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MarketingAdvertising Management