Marriott International · 3 days ago
Senior Marketing Manager
Dearborn, MI
Full-time
Onsite
Mid, Senior Level
$84K/yr - $110K/yr
3+ years exp
Maximize your interview chancesCustomer ServiceHospitality
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Responsibilities
Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s).
Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.
Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.
Leads repositioning efforts in partnership with Area Team, GM and hotel executive team.
Serves as brand guardian / liaison, verifying all marketing reflects brand voice.
Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
Leads the strategic pull-through of continent and brand promotions and campaigns.
Partners with Revenue Management to develop and execute promotional strategy efforts.
Develops and manages property email marketing strategy, digital strategy across M.Com and Third-Party sites, paid media campaigns and performance to verify proper execution.
Supports group lead generation efforts.
Runs, reviews, analyzes, and clearly articulate to stakeholder’s and owners the key marketing reports and adjusts strategy accordingly.
Manages internal and external partners to verify deliverables are executed to support hotel strategy.
Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews, media investments and hotel positioning alignment.
Monitors and provides recommendations for SEO and updates as needed in collaboration with Marriott Digital Services (MDS) or agency.
Identifies digital marketing opportunities on third party and local partner sites.
Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.
Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA Content (via respective extranet sites) and Third-Party and Group Sites (via respective content management systems).
Manages photography distribution including search photos, pre-arrival photos, and photo gallery management.
Creates landing pages and Discovery Pages to enhance content, as applicable.
Manages guest communications (e.g. confirmation, pre-arrival, etc.).
Sets overarching partnership strategy for hotel/cluster of hotels.
Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS).
Manages cluster marketing strategies.
Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.
Sets overarching PR strategy for hotel/group of hotels, outlining goals, pitch angles and target segments.
Manages PR agency, if applicable, or manage PR messaging.
Manages execution of PR events, promotions.
Identifies outlet marketing opportunities on third party and local partner sites.
Defines in-house F&B programming in partnership with F&B Director and manages execution.
Sets overarching social media strategy for hotel/group of hotels, outlining goals and target segments.
Develops and implements social strategy.
Manages paid social media budget and strategy.
Assists in reviewing social media content calendars and collect local area and property events.
Leads, own and direct asset development including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc.
Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools.
Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders; (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).
Manages development, design of hotel collateral as needed.
Completes other reasonable duties as requested by leadership.
Qualification
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Required
2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.
OR 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.
Benefits
Comprehensive health care benefits
401(k) plan with up to 5% company match
Employee stock purchase plan at 15% discount
Accrued paid time off (including sick leave where applicable)
Life insurance
Group disability insurance
Travel discounts
Adoption assistance
Paid parental leave
Health savings account (except for positions based out of or performed in Hawaii)
Flexible spending accounts
Tuition assistance
Pre-tax commuter benefits
Other life and work wellness benefits
May include other incentives such as stock awards and deferred compensation plans
Company
Marriott International
Marriott International, Inc.
Founded in 1927Milwaukee, Wisconsin, USA
10001+ employees
H1B Sponsorship
Marriott International has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (62)
2022 (74)
2021 (52)
2020 (72)
Funding
Current Stage
Late StageLeadership Team
Anthony Capuano
Chief Executive Officer
Naveen Manga
Global Chief Technology Officer
Recent News
WebWire Headlines
2024-05-12
Hotel Management Net.
2024-04-26
Company data provided by crunchbase
