northteq · 3 hours ago

Senior Marketing Manager

United States

Full-time

Remote

Senior Level

7+ years exp

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FinanceInformation Technology

No H1B

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Responsibilities

Gain deep, nuanced understanding of our clients’ needs and challenges

Drive marketing-sourced opportunities and improve sales conversion rates

Develop and manage demand generation programs that directly impact Annual Recurring Revenue (ARR)

Build thought leadership content that educates the market and showcases our unique value proposition

Create and optimize marketing campaigns across digital and traditional channels

Develop and nurture customer relationships that fuel word-of-mouth and referral networks

Develop and execute a comprehensive event strategy that:

Elevates Northteq's brand presence in the equipment finance ecosystem

Creates opportunities for strategic networking and relationship building

Facilitates meaningful connections within our industry

Generates qualified leads and expands our market reach through:

Industry conferences and trade shows

Webinars and virtual events

Targeted networking sessions

Speaking opportunities at key industry gatherings

Analyze marketing performance metrics to continuously refine strategy

Ensure tight alignment between marketing efforts and company objectives

Qualification

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B2B SaaS marketingDemand generationMulti-channel marketingData analysisCreative marketing messagingEquipment finance knowledgeReferral-based marketingMarketing technology stackDigital advertising platformsAdvanced analyticsProject managementVendor managementStrategic planningRelationship building