Pinstripes · 12 hours ago

Senior Marketing Manager

Chicago, IL

Full-time

Remote

Senior Level

5+ years exp

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EventsMedia and Entertainment

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Responsibilities

Own the development and execution of marketing campaigns for major holidays and key events (e.g., Easter, Christmas, 4th of July, brunch, pasta specials).

Create and manage a marketing calendar to outline campaign timelines, deliverables, and channels.

Oversee the production of campaign materials including posters, flyers, brochures, and digital assets.

Determine campaign duration, evaluate effectiveness, and ensure alignment with brand goals.

Develop and maintain marketing performance metrics to measure the effectiveness of campaigns.

Track and analyze data daily, weekly, and monthly, providing actionable insights to improve future efforts.

Create detailed reports and presentations for leadership, showcasing campaign performance, ROI, and opportunities for optimization.

Act as a liaison between marketing, operations, sales, and venue teams to ensure all stakeholders are informed of upcoming campaigns and initiatives.

Send out memos, follow up with teams, and ensure smooth communication and execution.

Provide clear, actionable feedback to the graphic design team on marketing materials to ensure visual consistency and brand alignment.

Proof all marketing collateral for accuracy in spelling, dates, and times prior to release.

Organize and communicate design requests in an easily readable format for the team.

Coordinate with vendors to ensure timely delivery of marketing materials and products.

Oversee proofing, pricing, branding, and invoicing processes in collaboration with the accounting team.

Support paid digital media efforts, including oversight of campaigns to ensure brand alignment.

Monitor gift card sales, social media strategies, and menu rollouts to ensure consistent branding and messaging.

Verify digital platform information (e.g., Google, Apple Maps) for accuracy regarding business hours and venue details.

Collaborate with the Community Marketing Director to support local store marketing efforts and ensure alignment with corporate initiatives.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing experienceHospitality industry experienceProject managementVendor managementDigital marketing tools